At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better brighter solutions and the space to move your career forward in endlessly different directions.
The smoke-free revolution means we’re rebuilding everything from the ground up. You’ll feel like you’re working in a start-up here – with the freedom to shape and define the future of digital, but with the support and scope of a vast global business. It’s challenging, fast-paced and highly collaborative – if you want the freedom to find new ways to connect with consumers, there’s no better place to progress your career.
Your ‘day to day’
We are looking for a Brand Experience & Activations Lead to build, plan and implement high‑impact experiential initiatives for our Smoke Free Products.
You will connect strategy with execution across categories, lead major events and activations, handle partnerships, and ensure every experience strengthens brand equity and business results.
Lead multi-category experiential strategy: Integrate IQOS/ZYN into key consumer moments and ensure 360° alignment with internal teams.Lead end-to-end events & activations: Plan, coordinate and implement festivals, brand activations and corporate events with operational excellence.Drive performance: Track results, collect data, analyze impact and optimize future experiences.Be responsible for partnerships & vendors: Build strategic alliances and guarantee high-quality, timely delivery from agencies and suppliers.Promote innovation: Bring fresh ideas, see opportunities and elevate creative and operational standards.Lead budgets & projects: Ensure detailed execution, on time and within budget, with full access to customers. Who we’re looking forDegree in Communications, Marketing, or related fields.Validated experience in events, experiential marketing, brand activations, or similar fields.Strong cross-functional collaboration (Comms, Marketing, Portfolio, Consumer Engagement).Experience leading agencies, vendors and large-scale events.Creative problem solver with strong analytical skills.Predictive and strategic problem solver who anticipates risks and dependencies.Excellent communication, influencing and interpersonal skills.Leadership ability to guide teams and lead change.Advanced English level. What we offer
Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.Take pride in delivering our promise to society: to deliver a smoke-free future.To join our growing team…