By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use . I further attest that all information I submit in my employment application is true to the best of my knowledge. **Job Description** **_ROLE OBJECTIVE_** + Create, maintain, and increase brand awareness and loyalty among customers to a specific product. + Lead the cross-functional team through strategic planning process, from analysis to strategy development and to implementation. + Uncover customer insights , build customer journeys to deliver tailored information/messages/ marketing campaigns using different channels in order to create a positive customer experience. **_ACCOUNTABILITIES_** + Lead the cross functional brand team to develop business strategic and operational plans; Align the brand team, the field teams and the senior management around the brand’s direction, choices and tactics + Include into the business strategic and operational plan the omnichannel customer engagement approach. + Manage marketing campaigns across print, promotional materials, congresses and online platforms; ensure high standard to meet customers’ expectations and to build the credibility of brand. Predefine success to learn and improve customer experience + Collect and analyze data and insights on market dynamics, customer trends, brand positioning and competitors’ activities. Establish and assess KPIs for brand awareness, adoption and advocacy + Lead and manage end to end new indications’ launches and other brand life cycle events + Support the forecasting & planning process by providing insights on the market trends and growth opportunities + Effective budget control and resource management within predefined marketing projects budgets + Interface with regional brand team and serve as a liaison for internal stakeholders regarding the brand strategy and KPIs + Ensure all activities/communications are in line with the latest compliance policies , Takeda’s and local rules and regulations. + Ensure proper field force instruction by effectively translating the brand’s strategic and operational plans into actionable guidance for field teams. + Collaborate [closely with the Customer Engagement Lead] to align field teams, the cross-functional brand team, ensuring consistent execution of the brand’s direction, choices, and tactics for a unified and impactful market approach. **_SKILLS and COMPETENCIES_** **Critical Skills and Competencies** + Strategic Approach: Balances between the long-term vision while driving the short-term goals + Analytical thinking: Ensures that all marketing activities are based on solid insights and are being constantly optimized through well defined KPIs. + Leads change: embraces and implements the use of the agile working principles + Collaboration: Builds a collaborative network of relationships with people in a variety of functions and roles, and leverages formal and informal networks to accomplish goals. Promotes shared responsibility for getting things accomplished across our organization. + Drive for Results: Holds self and others accountable for delivering on commitments that align with our short- and long-term goals, never forgetting the end result is to help patients through innovation in medicine + Engage Others- Communicate with Impact: Motivates and influences others to gain support for ideas, strategies and actions in service to providing superior pharmaceutical products to patients; provides appropriate background so that messages are meaningful with audiences + Customer & Patient centricity: Focuses on customer experience and satisfaction and delivers a quality service or product to the agreed standards; understands the unmet needs of the patients **Experience and Education** + HBO, Marketing, Commercial Economics, E-Commerce or Communication + Minimum 3 years work experience in pharmaceutical industry (Rx market) as Product Manager + Experience in product life cycle management (launches, LOE management, etc.) + Proven track record of managing complex cross functional projects in matrix organization + Deep knowledge of health care system, especially hospital + Excellent understanding of omnichannel marketing principles + Proven knowledge of commercial processes/business acumen + Knowledge of standards, procedures, policies and codes of conduct of Pharmaceutical Market + Outstanding communication skills and ability to influence without authority **Locations** Hoofddorp, Netherlands **Worker Type** Employee **Worker Sub-Type** Regular **Time Type** Full time