【Brand Education & Mentoring】50%

•Inspire and educate in-market sales team on the brand to generate interest, motivation and a strong understanding of qualities/characteristic/heritage.

•Plan & execute consumer mentoring events and whisky affairs to strengthen brand equity, reinforce consumer loyalty and drive trial.

•Identify and conduct tastings/education for target groups of consumers / opinion leaders to further drive brand awareness, trial & conversion.

【Trade Activation】25%

Working with the local sales and marketing teams, identify and target liquor stores, hotel bars and restaurants for further development.

• Build relationships with the outlet (off trade & on trade) including customer and trade promotions, bar staff education and brand visibility.

• Convert target consumers and influencers through tasting and brand education.

• Maintain on-going relationship with key flagship outlets & hotel bars.

• Represent the brand at key events.

• Support the local team in the retail business where possible, with brand visibility, education and communication.

【Brand Management/Insight】15%

• Have a strong sense of luxury and knowledge of how luxury brands are activated.

• Support implementation, tracking and evaluation of planned promotional activity in the trade.

• Plan & execute new brand initiatives, either international best practice or locally-developed.

• Provide market intelligence - research, analyze and provide report on key competitor activities and market dynamics to local brand team and brand company.

• Be the face of the brand, promote brand initiatives / activities to relevant media/press contacts.

【Monthly Reporting】5%

• Deliver monthly report which includes environment analysis, market trends, brand performance and specific ambassador activities for circulation to PR Marketing and brand company.

【Social Networking】5%

• Develop and manage local ambassador social media account (Facebook page/Instagram) to engage with consumers, bar tenders and key contacts.

•    Update with key events, brand activities, mentoring sessions and relationship management of key contacts.

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