Job Description:

We're looking for a passionate and driven teammate as we enter our next stage of growth. If you want to be part of a fun, inspiring, fast-paced and entrepreneurial environment – you’ve found the right place.

What you’ll do:

This role will report into the Nordics Marketing & Category Lead and be responsible for marketing and activation execution in Denmark, Finland, Norway and Sweden. Your job will be to get people to know, try and love BE-KIND through distinctive brand building, field marketing and building disruptive customer marketing solutions which get us noticed! This role will be based in Copenhagen.

 

Key responsibilities:

Lead local activation of brand strategy as directed by the Marketing & Category Lead:

Drive trial of BE-KIND bars by leading our field marketing strategy – managing our agency partners and network of brand ambassadors to facilitate sampling through instore demos, events and trade shows.

Elevate BE-KIND’s instore visibility – collaborating with Business Development Managers to implement engaging customer activation plans. Develop instore communications and manage the internal S&OP+ process.

Build BE-KIND’s relevance with our Nordic audience playing a key role in landing through-the-line marketing campaigns that build brand awareness and brand equity together with the Marketing & Category Lead.

Prepare trade decks to equip Field teams with effective sell-in tools for customer engagement and activity planning.

Develop the marketing budget forecast for annual planning and manage the marketing budget throughout the year.

Continuously evaluate performance across all initiatives to drive continuous improvement and growth.

 

Key experiences, capabilities and behaviours:

1-2 years’ experience in a marketing role (essential)

Field marketing experience preferable, with understanding of how to plan a sampling calendar, manage a team of brand ambassadors, as well as track and ensure impact to drive future investment.

Tuned into culture with an understanding of social media trends and the role they might play in BE-KIND’s rapid Nordic growth journey

A Nordic mindset – able to flex activations to work in all four of our markets

Outstanding project management and organisational abilities, can independently push projects forward, multitask and maintain attention to detail while operating at a fast pace.

An entrepreneurial mindset with a demonstrated ability for identifying and leveraging opportunities swiftly, along with a talent for optimising limited budgets and resources effectively.

Exceptional communication and interpersonal skills, fostering relationship-building, stakeholder management and cross-functional team influence.

Strong analytical capabilities, able to utilise data to drive informed decisions and evaluate performance metrics.

Self-motivated and results-driven, showing resilience and determination to overcome obstacles, pursue growth opportunities and able to deliver results.

What can you expect from Mars?

Work with diverse and talented Associates, all guided by the Five Principles.

Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

Best-in-class learning and development support from day one, including access to our in-house Mars University.

An industry competitive salary and benefits package, including company bonus.