Overview We Are PepsiCo PepsiCo is a leading name in North Africa’s food and beverage industry, where our products are enjoyed by consumers daily across the region. We offer a robust portfolio of beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS and CHIPSY, designed to cater to the tastes and preferences of consumers. With a focus on local sourcing, production, and distribution, PepsiCo provides essential support to local economies and partners closely with communities throughout the region. Guiding Vision and Regional Impact PepsiCo’s vision aligns with our global goal to be the Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This strategic transformation is committed to sustainable growth by putting people and the planet at the heart of our operations. In North Africa, this includes initiatives in responsible sourcing, waste reduction, and water conservation. Our regional programs empower local talent, boost employment, and provide support for local agriculture, particularly through partnerships with farmers and suppliers. Empowering Our People and Communities Our dynamic teams drive the PepsiCo culture in North Africa, embracing diversity and collaboration to solve local challenges and create innovative products. We are dedicated to fostering an inclusive workplace, one where every individual feels valued and empowered to be themselves. This commitment extends beyond our employees to positively impact the communities we serve, striving for shared growth and a healthier, more sustainable future for all. Diversity and Inclusion Commitment PepsiCo stands firmly behind our global commitment to diversity, equality, and human rights. We are proud to be an equal opportunity employer, ensuring a fair and welcoming workplace for all, regardless of age, gender, religion, disability, or any other characteristic. Our dedication to inclusion strengthens our workforce and helps drive our business forward, enriching both PepsiCo and the communities in North Africa. Responsibilities • Responsible for supporting Senior Brand Manager in the delivery of brand growth targets through implementation of brand strategy and plans • Leads full category priorities, implementation, and operations • Responsible for implementing marketing activities to strengthen brand KPI’s and metrics • Responsible for packaging and end-to-end artwork management with agencies, suppliers, and internal stakeholders • SAP initiation/ product development / regulatory compliance/ industrialization (marketing specific actions)/ organizing for management approvals and launching New Product Development with excellence • Perform competitive analysis and research to inform brand strategy and plans • Development and implementation of promotion and campaign mechanics • Conducts post-campaign and post-launch analysis to identify learnings, gaps, and opportunities • Leads teams through brand operational processes to deliver strong results • Financial process custodian (PO creations & management lead) • Manages procurement and payment activities for the category • Considers the impact of local regulations and nutrition guidelines on the brand • Manages contracts development and finalization with legal team and internal stakeholders according to PepsiCo policy • Responsible for monitoring performance on consumer and shopper preferences, and generating actions to maintain or improve brand preference and KPI’s • Manages end-to-end development and execution of brand projects including campaigns, promotions, and innovations in a timely manner according to brand brief and company objective Qualifications • 1-2 years’ experience in marketing is required • Good relationship-building skills, teamwork, and collaboration • Project management skills and experience • Strong initiative-taking, flexibility, and ability to work under pressure. • Fluent in English