Dakar, Senegal
3 days ago
Brand, Content & Emergency Communications Officer

With 75 years of experience, our focus is on helping the most vulnerable children overcome poverty and experience fullness of life. We help children of all backgrounds, even in the most dangerous places, inspired by our Christian faith.

Come join our 33,000+ staff working in nearly 100 countries and share the joy of transforming vulnerable children’s life stories!

Employee Contract Type:

Local - Fixed Term Employee (Fixed Term)

Job Description:

KEY RESPONSABILITIES:

Communications Coordination & Strategy Support (30%)

Support the strategic implementation of the regional Communications and Public Engagement strategy, aligned with the global Communication Framework – objectives, deliverables and indicators.Coordinate and liaise with the appropriate regional and global stakeholders to enable both global communications and positioning goals and support for regional and response communications.Contribute to national office communications strategies to ensure that they reflect response strategies, fundraising, positioning and public engagement goals.With key stakeholders, craft core narrative and key messages and promote consistency in use across relevant platforms.Work with World Vision partner organizations to ensure proper branding and visibility in any collaborations.Monitor the internal, humanitarian, media and security landscape and works with and advises leadership, management and response functions on all areas of brand and reputation applying World Vision brand standards and complying with World Vision risk reporting protocols.

Content production & digital storytelling to meet Partnership requirements (25%)

Enable (in coordination with national offices) the production of digital communications content (text, photographs, video) for funding (private, corporate and grant), positioning, advocacy and reporting purposes ensuring quality and brand alignment. Use WV systems for content delivery and coordination.Liaise with and coordinate content stakeholders (NOs, SOs, response, technical, global) to manage, identify and prioritise content requirements to meet the highest value and broadest need.Identify and work with non-communications response staff who can help provide content, when and where necessary.Work with assessment teams to identify opportunities for communications when conducting surveys, focus groups or field assessments.Coordinate to enable the production of internal and external milestone content to share response programming, results and challenges to promote accountability and impact.With the guidance of the Regional Communications & PE Director, provide quality assurance of content and public engagement communications.Ensure content complies with child protection and informed consent protocols and treats subjects with dignity. Deliver content via World Vision content systems.Support advocacy and campaign work with relevant content and messaging, including ensuring national office public engagement communications is supporting the flagship campaigns (e.g. ENOUGH) and Global Moments, in partnership with regional and national advocacy.

Digital Communications (20%)

Develop and train social media contributors and manage social media and online content and updates (i.e.  via blogs, vlogs, Tweets, Facebook, etc).Ensure national web and response pages are up to date.Support the Regional HEA & Public Engagement Director in their communications to the Partnership via agreed Partnership channels (Leadership Matters, Leadership Talks, wvcentral etc); advise on and edit communications pieces, ensure alignment with response messaging; and liaise with channel owners to calendar, theme and plan releases.Work with the Regional HEA & Communications Directors and national response leaders to issue urgent updates (Executive Alerts and Declarations) in response to high-priority updates.Keep abreast of all WVI visibility opportunities by being an active member of key partnership internal communication platforms, groups and channels.Provide high level editorial and production oversight and quality control to regional and national offices development, advocacy and humanitarian content for marketing needs.With guidance from the Regional Communications Director, manage internal communication initiatives, including regional bulletins, social media editorials & analysis reports and other impact metrics needed.

Media Engagement & Response Visibility (15%)

Work with the Regional HEA Director, Regional Communications Director, and other entities to build a media communications strategy/plan in line with response strategy goals.Enable media positioning efforts in order to highlight humanitarian need (with a focus on children), issues, World Vision expertise, positions, reports, events, global and campaign moments and staff.Develop and update response narrative, key messages, Q&As and guidelines and secures sign offs in order to proactively and effectively position the humanitarian crisis and World Vision’s response, and proactively manage organisational risk and reputation issues.Support the development and implementation of media communications plans that position World Vision’s response and highlight humanitarian needs, with a focus on children.Coordinate with SO, GC, and partners to manage media opportunities, interviews, press releases, statements, and content packages, ensuring consistency and brand alignment.Facilitate media trips, press events, and spokesperson engagement to strengthen visibility while minimizing reputational risks.Build and maintain relationships with local, national, and regional journalists, monitoring media trends and proactively managing risk issues.Track and report on media engagement metrics to inform strategy and improve visibility.

Capacity-building & Leadership Communications (10%)

Support capacity building with national offices to increase their ability to engage the public through innovative communications including virtual experiences in support of their national strategy and provide technical leadership and coaching.Support National Office’s strategy to increase technical capacity to produce international quality content for Support Office marketing communications and resource development.Support regional leadership on executive communications.Support National Offices across globally used systems and produce dashboards that support leadership decision-making process.Co-lead regional internal initiatives for staff engagement with guidance from Regional Communication and Public Engagement Director.In partnership with global risk specialists and the Regional Communications and Public Engagement Director, support a risk-aware culture with field teams, developing capacity in this area.Partner with regional and national teams to ensure that staff are aware of and abide by the World Vision Media Engagement Policy, including organising media briefings and promoting WVI spokesperson training.

KNOWLEDGE, SKILLS AND EXPERIENCE

Required Education, training, license, registration, and/or Certification

Qualifications:  Education/Knowledge/Technical Skills and Experience

The following may be acquired through a combination of formal or self-education, prior experience or on-the-job training:

English & French language fluency (written and verbal).Excellent writing and photography skills.Excellent interpersonal skills (specifically working with people from various cultures).High level of confidence and confidentiality.Strong working knowledge of Microsoft office and Adobe Creative Suite (Lightroom, Premiere Pro, InDesign).

Required Professional Experience

At least 4 years of professional experience, preferably in management for the nonprofit sector. Demonstrate proven experience in providing support to senior leadership.

Required Language(s): Fully Fluent in both English and French

Required travel and/or work environment accommodations

Work environment:  Office-based with frequent travel to the field.Travel: 20% travel within region to provide technical support and response coverage is expected (across the country).Out of hours work:  10% (occasional last-minute requests or media interest may require out of hours work) and field and media visits may take place over weekends.

Preferred Experience, Knowledge and/or other Qualifications

Preferred Qualifications:

BA in journalism or communications/public relations or at least 5 years (or more) relevant working experience in related field.Experience in working in an emergency context.Excellent writing, photographic and Video skills is required.Experience updating a web CMS and creating content for social media.Excellent interpersonal and cross-cultural communication skills.Understanding of political sensitivities and experience in advocacy roles.Experience working with media and drafting key messages.Team player with good organizational skills.English and French language fluency (written and verbal).HEAT or SAINT security training.

Contact (within WV or outside WV)

Internal:

Regional Communications & Public Engagement DirectorRegional HEA & Public Engagement DirectorRegional StaffRegional Advocacy and External Engagement AdvisorNational Communications Leads & their Team MembersPeers in other WVI RegionsOffices of other RO ColleaguesSO and GC Media Leads

External:

Regional and Global Media ContactsCommunication working groups with members from peer organizations and international NGO working groups

Applicant Types Accepted:

Local Applicants Only
Confirmar seu email: Enviar Email