AVP of Business Development - Hospice
Gentiva
**Overview**
**Lead with Purpose. Grow with Strategy.**
We're looking for an experienced Area Vice President of Business Development to lead and inspire high-performing sales teams, drive new market growth, and strengthen referral networks across multiple territories.
**What You’ll Do**
+ Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes.
+ Build, coach, and mentor regional sales teams to achieve and exceed growth goals for admissions, census, and revenue.
+ Lead the design and execution of market-specific sales strategies, leveraging data and industry trends to identify new growth opportunities.
+ Foster and maintain referral relationships with physicians, hospitals, skilled nursing facilities (SNFs), assisted living communities (ALFs), and other healthcare organizations.
+ Support recruitment, onboarding, and ongoing training of business development staff, ensuring they are equipped with effective sales techniques.
+ Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity.
+ Monitor and report on team KPIs, sales funnel health, market share, and territory performance metrics.
+ Represent the organization at community, industry, and networking events to elevate brand visibility and credibility.
+ Ensure compliance with company policies, industry regulations, and ethical standards in all sales and marketing activities.
**About You**
**Education & Certification**
+ Bachelor’s degree required (Business, Marketing, or Healthcare preferred).
+ Valid driver’s license and automobile liability insurance required.
**Experience**
+ 5+ years of direct sales experience in the healthcare industry, including home health or hospice.
+ 2–4 years of sales management experience in a multi-site or multi-territory environment.
+ Proven track record of meeting or exceeding admissions and census targets in a healthcare sales role.
+ Experience working in a metrics-driven sales environment with CRM, EMR, and data tracking tools.
+ HomeCare HomeBase experience preferred.
**Skills & Attributes**
+ Strategic thinker with hands-on execution ability
+ Effective team leader with strong coaching and development skills
+ Excellent verbal and written communication
+ Financial acumen with experience in budgeting and P&L review
+ Tech-savvy: Intermediate Excel, basic PowerPoint, CRM platforms
+ Highly organized with exceptional time and territory management
**We Offer**
**Benefits for All Associates (Full-Time, Part-Time & Per Diem):**
+ Competitive Pay
+ 401(k) with Company Match
+ Career Advancement Opportunities
+ National & Local Recognition Programs
+ Teammate Assistance Fund
**Additional Full-Time Benefits:**
+ Medical, Dental, Vision Insurance
+ Mileage Reimbursement or Fleet Vehicle Program
+ Generous Paid Time Off + 7 Paid Holidays
+ Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
+ Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
+ Free Continuing Education Units (CEUs)
+ Company-paid Life & Long-Term Disability Insurance
+ Voluntary Benefits (Pet, Critical Illness, Accident, LTC)
**Apply now to lead business growth with heart, strategy, and measurable results.**
**Legalese**
+ This is a safety-sensitive position
+ Employee must meet minimum requirements to be eligible for benefits
+ Where applicable, employee must meet state specific requirements
+ We are proud to be an EEO employer
+ We maintain a drug-free workplace
ReqID: 2026-135891
Category: Multi Site Ops and Clinical Leadership
Position Type: Full-Time
Company: Gentiva Hospice
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