Chubb is seeking a highly analytical and strategic Account-Based Marketing (ABM) and Omni-Channel Growth leader who will spearhead the integration of ABM and Omni-Channel strategies through the design, execution, and governance of our ABM+ engagement engine across the commercial insurance business. In this role, you will own the programs and platforms that power how we identify, segment, and connect with independent agents, brokers, and end clients.

This is a mission-critical role that blends data-centric account-based digital marketing leadership with deep technical execution in email marketing, audience strategy, and customer journey orchestration. You will manage a lean, high-performing team while partnering with marketing leaders and business stakeholders to drive pipeline impact, reduce message fatigue, and deliver more personalized, relevant experiences throughout the marketing funnel.

You will work cross-functionally to implement audience segmentation and governance within our Customer Data Platform (CDP), develop and monitor lead scoring models, and scale high-performance email programs that balance lifecycle marketing, nurture, and ABM initiatives.

This role can sit in our New York, NY, Jersey City, NJ, Whitehouse Station, NJ or Philadelphia, PA offices.

Key Responsibilities

Demand Generation and Revenue Creation:

Design, implement, and optimize omni-channel demand generation programs (e.g., paid media, SEM, social, email marketing, content marketing, and ABM) to generate high-volume and high-quality quotesActively partner with other North America Digital Marketing Team channel owners, Business Line partners, and Marketing Agencies to ensure that campaigns are designed holistically, maximizing an omni-channel approach across Paid, Owned, and Earned with end-to-end measurement and optimizationLead the strategic direction and execution of our enterprise email marketing programs, including lifecycle, nurture, ABM, and trigger-based campaigns, optimized for agent and broker engagement across funnel stages.Lead the establishment, socialization, and management of omni-channel and email campaign pipeline and calendar, in concert with business partners, to ensure consistent seamless alignment of Marketing activities to business goals Build and scale ABM campaigns targeting key brokers, and strategic distribution partners, using intent data, firmographics, and behavioral insights to create immediate engagement, quote action, and to drive revenueDesign and revise omni-channel campaign calendar to balance always-on, evergreen awareness and consideration programs complemented by high-intent, high-action insight-driven, quote-producing campaignsOversee agency/contractor partnerships and manage internal contributors in the production and execution of email and omni-channel paid campaignsBalance evergreen email campaign schedules with high-intent, insight-driven initiatives, ensuring consistent market presence while responding to strategic opportunities.

Audience Insights and Targeting:

Own audience segmentation strategy and governance, developing scalable audience frameworks and implementing controls to minimize oversaturation, reduce fatigue, and ensure optimal message cadence across shared distribution channels.Design and operationalize audience segments within Adobe CDP to power advanced personalization, targeting, and account-based campaigns, working closely with analytics, ops, and MarTech teams.Develop and continuously refine lead scoring models to prioritize sales outreach, automate lifecycle progression, and improve pipeline quality.Partner cross-functionally with line-of-business marketers, product marketing, analytics, and content to advise on audience strategy, campaign design, and message personalization.Develop and enforce email governance standards to support compliance, privacy, contact fatigue monitoring, and performance optimization

Performance Metrics and Collaboration:

Lead the development of actionable dashboards to define, track, and report core performance metrics including channel-level KPIs (e.g. email deliverability, open/click/conversion rates, engagement by segment), and proactively sharing insights regularly with executive stakeholders to shape marketing investment, strategy, ROI, and goals progressTranslate data into strategic insights—leveraging campaign performance, behavioral analytics, and voice-of-customer data to shape campaign decisions, content relevance, and targeting strategies.Partner with business units and marketing leads to co-develop GTM plans that align to growth priorities and all broker, agent, and agency dynamicsBuild and maintain a performance dashboard focused on channel-level KPIs8–10 years of B2B or B2B2C marketing experience, with a strong emphasis on demand generation, ABM, and performance marketing across digital and traditional channelsStrong understanding of segmentation strategy, lifecycle marketing, user journeys, and funnel engagement tactics tailored to agent/broker models.Deep familiarity with email governance practices, including saturation monitoring, compliance, and opt-in/opt-out handling.Demonstrated experience with lead scoring, workflows, and Adobe Real-Time CDP (audience building, activation).Experience delivering strategic POVs and advisory support to business lines and marketing partners.Ability to work cross-functionally and collaboratively across a matrixed enterprise, influencing without authority.Hands-on experience interpreting and applying voice-of-customer insights to optimize targeting, messaging, and sequencing.Experience in insurance, financial services, or similarly regulated B2B industries strongly preferred. Experience working in Agile teams and using project management software including Jira

Preferred Qualifications:

A growth mindset and passion for building modern marketing infrastructure within a global enterpriseFamiliarity with agent/broker sales models, regional marketing strategies, or vertical-specific marketing motions.Experience designing, launching, maturing, and optimizing platforms that drive Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)Experience managing a team of 2-4 individual contributors or cross-functional contributors to deliver complex paid media, email and audience programs.Comfortable operating across both strategic and tactical levels—can build the plan, influence stakeholders, and execute with precision.Highly data-literate with the ability to explain insights and trade-offs to business and marketing leaders.Demonstrable experience with Salesforce Marketing Cloud, Adobe CDP, Adobe Marketo, DemandBase or similar

Additional Skills:

Results-oriented with a bias towards action in a self-directed manner that is aligned to leadership and team goalsStrong project management skills and vendor oversight across paid media, creative, and campaign executionA growth mindset and passion for building modern marketing infrastructure within a global enterpriseExecutive presence and comfort presenting to large groups and small group settings with Executive StakeholdersDemonstrable ability to independently create executive-level presentation

The pay range for the role is $100,000-$182,600. The specific offer will depend on an applicant’s skills and other factors. This role may also be eligible to participate in a discretionary annual incentive program.  Chubb offers a comprehensive benefits package, more details on which can be found on our careers website. The disclosed pay range estimate may be adjusted for the applicable geographic differential for the location in which the position is filled.