Audience Insights & Intelligence Lead, AWS Global Executive Marketing
Amazon.com
AWS is seeking an experienced marketer to develop and evangelize customer insights and intelligence about the executive audience. This role will be responsible for cultivating deep customer understanding, influencing research investments, and creating scalable mechanisms that enhance AWS's collective knowledge about this valuable audience. The position will work with a variety of cross-functional partners to define personas, modernize customer experiences, and map cross-channel customer journeys.
This role sits within the AWS Global Executive Marketing organization (GEM). GEM is focused on building and deepening AWS’ relationship with executive customers, who play a significant role in shaping the future of cloud computing and AI. The role will be part GEM’s Audience Strategy and Enablement team. Our vision is to enable all of AWS to deliver executive customers a coordinated and consistent experience.
Key job responsibilities
1. Develop Personas and Map Customer Journeys: This role will create and maintain comprehensive customer personas for the executive audience, incorporating behavioral data, channel preference, and decision-making data. They will develop and implement customer journey maps for the executive audience across touchpoints, channels, and campaigns in partnership with event, account-based-marketing, field, and integrated demand teams. Personas and journey maps will be maintained based on ongoing research, behavioral data, and program learnings, enabling customer-facing teams to leverage the latest insights in real time.
2. Own Customer Intelligence and Insights Engine: This role will partner with Customer Research and Analyst Relations team to benchmark AWS preference with the executive audience, identify gaps in our understanding of the customer segment, and influence investment priorities for both third-party (3P) and first-party (1P) research studies. They will be responsible for developing and maintaining an evergreen mechanism that aggregates customer research, analyst data, insights from programs and touchpoints across the AWS ecosystem, and data from AWS-owned channels into a single source. Aggregating inputs from these sources and more, this role will synthesize insights linked to business outcomes such as revenue, customer acquisition, or account retention.
3. Scale Collective Knowledge of the Audience: The role will create scalable mechanisms and frameworks that democratize executive audience intelligence across AWS. They will partner with Center of Excellence and Field Enablement colleagues to create engaging and cadenced insight delivery mechanisms, and develop playbooks, toolkits, and educational materials that enable teams to leverage the insights effectively. They will own inputs into business reviews and narratives that communicate audience trends and strategic implications to senior leadership. This individual will maintain feedback loops that continuously capture and integrate learnings from customer interactions, translating insights into business strategies and holding partner teams accountable for improvements.
About the team
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
This role sits within the AWS Global Executive Marketing organization (GEM). GEM is focused on building and deepening AWS’ relationship with executive customers, who play a significant role in shaping the future of cloud computing and AI. The role will be part GEM’s Audience Strategy and Enablement team. Our vision is to enable all of AWS to deliver executive customers a coordinated and consistent experience.
Key job responsibilities
1. Develop Personas and Map Customer Journeys: This role will create and maintain comprehensive customer personas for the executive audience, incorporating behavioral data, channel preference, and decision-making data. They will develop and implement customer journey maps for the executive audience across touchpoints, channels, and campaigns in partnership with event, account-based-marketing, field, and integrated demand teams. Personas and journey maps will be maintained based on ongoing research, behavioral data, and program learnings, enabling customer-facing teams to leverage the latest insights in real time.
2. Own Customer Intelligence and Insights Engine: This role will partner with Customer Research and Analyst Relations team to benchmark AWS preference with the executive audience, identify gaps in our understanding of the customer segment, and influence investment priorities for both third-party (3P) and first-party (1P) research studies. They will be responsible for developing and maintaining an evergreen mechanism that aggregates customer research, analyst data, insights from programs and touchpoints across the AWS ecosystem, and data from AWS-owned channels into a single source. Aggregating inputs from these sources and more, this role will synthesize insights linked to business outcomes such as revenue, customer acquisition, or account retention.
3. Scale Collective Knowledge of the Audience: The role will create scalable mechanisms and frameworks that democratize executive audience intelligence across AWS. They will partner with Center of Excellence and Field Enablement colleagues to create engaging and cadenced insight delivery mechanisms, and develop playbooks, toolkits, and educational materials that enable teams to leverage the insights effectively. They will own inputs into business reviews and narratives that communicate audience trends and strategic implications to senior leadership. This individual will maintain feedback loops that continuously capture and integrate learnings from customer interactions, translating insights into business strategies and holding partner teams accountable for improvements.
About the team
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
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