Title: Audience Growth Editor, Austin American-Statesman

 

Join a best-in-class newsroom covering one of the most dynamic cities in the country. The Audience Growth Editor will own strategy and execution around growing visits to Statesman.com. They will work hand-in-hand with editors and reporters on content and projects that serve and interest a large reader pool. We are looking for a thinker and doer. 

 

What will you do?

Analyze site traffic, reader behavior and industry trends to make content recommendations to newsroom editors that will move the needle.  Own strategy and daily planning for channels with the largest audience reach: Search and social. Owns headline sharpness and core-newsroom digital workflows, training and tactics to equal better search and social pickups. Use SEO best practices to help stories rank in search engines (Google News, organic search, Discover). Coordinate execution and promotion of highly sharable journalism, such as off-platform video. Make real-time recommendations in breaking news situations that help our coverage reach the largest possible audience. 

What will it take to be successful?

 

At least four years of professional journalism experience. Audience and editing background, likely with a focus on search or social. Strong journalistic writing and skills, including story structure and AP style. Ability to produce content that is clean, accurate and publication ready. Strong understanding of digital publishing tools, CMS platforms (e.g., WordPress, TrueAnthem, Google Trends. SEM Rush, etc.), and multimedia integration. Highly organized and strong time management – able to juggle multiple priorities at once. Solid grasp of audience trend data and ability to use that information to drive content decisions.

 

About The Austin American-Statesman:

The Austin American-Statesman has been the leading source of news and information for Central Texas since 1871, serving a dynamic and fast-growing region anchored by the capital city of Texas. Austin is known for its vibrant tech industry, rich cultural heritage, influential government institutions and creative spirit.

 

The Statesman's award-winning journalists provide in-depth coverage of the issues that matter most to Austinites — from local government and business to education, the environment and Austin’s ever-evolving music and cultural scenes. With a strong focus on accountability journalism and investigative reporting, the Statesman plays a critical role in informing and engaging its community.

 

About Hearst Newspapers:

With 2,500 employees across the nation, HNP represents a network of 24 daily and 52 weekly publications, including the Austin American-Statesman, San Francisco Chronicle, Houston Chronicle, San Antonio Express-News and Albany Times Union, several top digital-only news and lifestyle sites, marketing services businesses, and entertainment businesses such as King Features Syndicate.

 

At HNP, we are investing in new and innovative ways to tell stories – growing newsrooms, diversifying tools, evolving platforms – to support the millions of people who trust us each month to help them make decisions, take action and be inspired. 

 

Be a part of something bigger – Your Headline Awaits.