About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.  

Role Summary and Impact 

The ATL Strategist is responsible for providing media solutions to the client. The Strategist, together with the internal team, works hand-in-hand with the clients’ marketing department and creative agency to ensure the development of effective and unique media campaigns. Based on given objectives, the Strategist applies their knowledge of media and to identify the most appropriate vehicles for building awareness of a client’s brand & meeting client objectives.  
Strategy 
•Adopt, adapt and govern global strategy and guidelines where available and necessary.
•Create strong, compelling and strategic media recommendations on how different channels can be used to meet client objectives. 
•Strive to deliver media solutions that drive key objectives to ensure budget efficacy and performance.
•Work in collaboration with the Client Partner, Planning, as well as implementation groups to develop budget allocations. 
•Track and govern the implementation of the media strategic approach.
•Provide insights on emerging media and new opportunities. 
•Build competitor/brand reviews to ensure execution of strategic actions.  
• Actively participates in client/ vendor initiatives/ workshops ensuring media strategies receive the benefit of continuous research. 
Relationship Management 
•Be a key day-to-day contact for Account Leadership team. 
•Ensure regular media update presentations to client e.g., trends, landscapes, hot topics etc.  
•Maintain and develop strong symbiotic relationships with media partners/ vendors to contribute to best of business media strategy. 
•Ensure you update and maintain your knowledge of the client’s organizational structure, planning process, marketing calendar and the needs of key stakeholders.  
•Ensure that client relationships continue to be strengthened by the quality of our deliverables and client satisfaction with our work.  

Skills and Experience

•Minimum 4 years’ work experience in a strategic role.
•Minimum 6 years' experience in ATL.
•Deep knowledge of both ATL Channels.
•Experience working at a Media Agency.
•Presentation skills.
•Strategic Mindset.
•Strong understanding of the media landscape.
•Significant proven experience of working with multiple stakeholders, e.g., suppliers, advertising/marketing agencies, media owners.  
•Understands business principles and good practice.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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