Shanghai, Shanghai, China
11 hours ago
Associate Trade Marketing Manager
Primary Job FunctionResponsible for OTC channel trade related promotion/SOP/policy/guidance planning/implementation.OTC budget control & efficiency managementExecution tracking, efficiency analysis, ensure good execution Market analysis to come up with related insight/strategy.Bridget HQ and local and sales and cross function connection

ResponsibilitiesDevelop trade strategy & programs for OTC channel and related execution guidance/policyBased on MKT/sales strategy and budget, allocate and control budget usage & efficiencyExecution tracking, efficiency analysis, ensure good execution Collect/analyze  otc market and competitor information, together with channel insight, propose related channel strategy and ensure channel healthy developmentInformation collection/consolidation: as a liaison between HQ and regions, Drugstore team and other functions, collect and sort sales information/ activities’ execution results by week/month. Distribute HQ’s decision, plan and communications to field force and follow the response.Ad-hoc analysis and report: Create summary based on the input by Customer Excellence and field forceSOP Management: standardize retail OTC related process/policy/promotion/OEC SOP flow and ensure execution.Offline DPG & MT PG KPI tracking: Productivity/New user/Super new user/Retention/

Minimum EducationBachelor’s degree or aboveMinimum Experience/Training Required5 years + trade marketing in Pharmaceutical(OTC) or Nutrition or FMCG market.Minimum 2 years working experience with multi-national company.Good command of written and verbal English.Energetic, willing to take challenge and work hard to drive for result
Confirmar seu email: Enviar Email