Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Line of Business:

Marketing

Pay Details:

$76,800 - $115,200 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Reporting to the Senior Manager, Digital Performance Marketing, the Associate Manager, Bilingual Content & French GEO, is responsible for driving marketing ROI across owned digital channels through high-performing English and French content, Quebec-specific SEO strategy, and experimentation to strengthen visibility—especially within AI-generated search. This role ensures culturally nuanced, optimized, and consistently high-quality French content that enhances Quebec market performance.

DEPARTMENT OVERVIEW

As part of the TD Canadian Marketing team, the Growth Marketing team is responsible for leading our digital marketing transformation.  The team carries the mandate to build the digital marketing ecosystem to enable relevant personalized communications in all interactions with our customers.  Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid, owned and earned. This means that we will strive to enable best-practices in each channel, define the leading practices and beat competitive benchmarks.  The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners. 

JOB DESCRIPTION AND ACCOUNTABILITIES

Content Strategy & Execution

Lead end-to-end English and French content strategy, including creation, optimization, testing, and performance measurement in collaboration with internal partners.

Ensure content quality, freshness, and local relevance across all pages and experiences.

Maintain English–French content parity and ensure translations or French-first content preserve brand meaning and SEO integrity.

Build and manage content refresh roadmaps informed by GEO and performance data.

Maintain consistent brand voice, UX, and messaging across both languages

Quebec & French GEO Leadership

Develop and execute Quebec-specific SEO and AI-visibility strategies, ensuring cultural nuance and relevance.

Lead keyword, topic, and entity mapping for French content.

Partner with the National GEO Manager to test and optimize brand visibility across traditional search and AI engines.

Monitor French inclusion, accuracy, and sentiment in AI-generated responses; identify visibility gaps.

Testing, Optimization & Analytics

Collaborate with internal optimization team to design and run A/B/multivariate tests (messaging, layout, personalization, tone) in both languages.

Collaborate with analytics, optimization, and design teams to interpret data and implement insights.

Integrate local targeting elements (Quebec CTAs, tone, modules) to improve engagement and conversion.

Maintain a consistent bilingual testing cadence and act as a subject-matter expert on bilingual test execution.

Cross-Functional Collaboration & Reporting

Work closely with PR/social to strengthen earned mentions and entity reinforcement.

Partner across the GEO pod, analytics, personalization, and web ops to translate strategy into measurable outcomes.

Prepare Quebec AI visibility reports and lead bilingual performance reporting and insights storytelling for stakeholders.

Manage multiple concurrent content, testing, and optimization initiatives with precision and alignment

QUALIFICATIONS

Core Skills & Experience

Fully fluent in English and Quebec French, with demonstrated cultural and linguistic expertise.

Minimum 5 years in digital marketing with strong experience in SEO, content strategy, and performance optimization.

Proven ability to create or manage localized content specifically for the Quebec market.

Strong understanding of how language, structure, and semantics influence search and AI retrievability.

Skilled in writing, editing, and structuring content for clarity, intent alignment, and SEO strength.

Technical Expertise

Experience with AEM, GA4, GSC, Looker Studio, Adobe Analytics, Adobe Target, and localization tools.

Proficient with SEO and site performance platforms (Semrush, Ahrefs, Screaming Frog).

Experience with experimentation and personalization frameworks.

Marketing & Optimization Experience

Track record managing SEO-driven content programs and delivering measurable performance outcomes.

Experience working in agile content environments and guiding agency or vendor partners.

Knowledge of digital acquisition, digital experience optimization, and always-on campaign execution.

Ability to develop scorecards, performance dashboards, and insights for senior audiences.

Leadership & Collaboration

Strong communication, presentation, and stakeholder management skills.

Proven ability to influence and collaborate across teams and lead enterprise-level initiatives.

Adaptable, analytical thinker with strong problem-solving and strategic planning abilities.

Solid teamwork orientation with an ability to manage multiple priorities in a fast-moving environment.

Assets

Understanding of financial product offerings.

Experience optimizing cross-device experiences (desktop, mobile, tablet).

EDUCATION

University or Post-Secondary education in Business and/or Marketing  

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.
 

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process 
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet