At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Marketing Associate- Masterbrand

Position Overview

Lilly is a Medicine Company committed to continuously get better and put Health above all, in order to help people live longer and healthier lives. 

The Global Brand Activation team oversees all Corporate Brand Marketing efforts, media and sports and influencers marketing and creates mass media and targeted campaigns centered around patients’ needs and insights. 

Lilly is staffing for an Associate of Marketing- Masterbrand  who will be responsible for the campaign  execution, implementation and measurement  of Lilly’s Above Brand campaigns’ tactics.

Key responsabilities will include: 

Implementation of tactics of Lilly’s Masterbrand  campaigns across multiple channels and markets.Lead the execution of the key tactics (website, social, OOH, print)  of the creative process and preparation of creative assets for Sr. Leadership review.Lead key tactics Veeva process and  ensure timelines and goals are met. Coordinate efforts for a timely measurement read out and recommend optimizations of channel implementation.

An ideal candidate has prior experience in campaign development and execution and proven prior in-market results. This person can quickly build trust and rapport, as well as partner across cross-functional teams, externally and internally, to successfully build a consumer campaigns. This position will work closely with our Partnerships and activation Team, especially as it relates to talent management and influencers selection. 

Responsibilities:

Leadership: take the lead in ensuring cross-functional members  and peers of the team are informed and aligned on campaign tactics; ultimately responsible for execution of campaign tactics Creative Development: Work with external creative agency to create and deliver a key campaign tactics and launch grids and execution.  Collaboration: Work closely with external agency/partnership partners and internal cross functional partners including Media, Social Media, Privacy, Legal and Regulatory, to deliver campaign tactics in a compliant manner. Need to have ability to work within and lead within an IAT agency model. Asset Management: Partner closely with teams on campaign development and deliverables keeping track of campaign assets and associated activation elements. Responsible for assets approval and compliance. Responsible for delivery of tactics.  Media Activation: Coordinate launch grids with media team and agencies. Data Driven: Partner closely with Advanced Analytics and Market Research teams on frameworks, metrics, learning agendas, and the operationalizing deliverables across partnership marketing and provide recommendations to optimize channel performance based on data.  Agency Management: Day-to-day contact for campaign tactics. Build relationship with agency leads to accomplish customer focused strategy and tactics. Risk Management: Ensure compliance with marketing guidelines, policies, and procedures. Maintain good practices across Privacy, IT, Analytics, Legal and Regulatory. Accountable for Veeva compliance of assets. Financial Management: Instill flawless fundamentals into budget management. Responsible for compliant budget tracking. 

Basic Qualifications

Minimum of a bachelor's degreeProfessional with 2+ years in marketing and/or entertainment marketing partnerships, sponsorships, creative, and/or marketing/media.Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and/or visas for this role.

Preferred Qualifications

Requires broad expertise in mass marketing and multiple media channels, with proven in-market results from past campaigns.Pharma experience not needed but is a plusMust be highly collaborative in nature and understand how to get things done within a complex, layered organizationTeam player that understands broader vision and can drive to action while keeping stakeholders and partners informed and engaged.Demonstrated strategic thinking, analytical, and problem-solving skillsSelf-directed, with strong decision-making skills, strong project management, budget management and prioritization skills.Must have a proven track record in influencing levels above them and outside of their functional area and a service mindsetMust be comfortable with change and ambiguity and ability to resolve problemsTrack record of successfully working within cross-functional teams to deliver resultsDemonstrated ability to work in a dynamic, rapidly changing environmentInclusive leader with proven ability to respect and work effectively with a diverse team.Strong verbal and written communications skills with high attention to detailStrong problem-solving skills

Other

Position based in Indianapolis. Relocation package provided . Up to 25% travel

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women’s Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location.  The anticipated wage for this position is

$57,750 - $129,800

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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