We’re looking for a strategic, creative marketer to own and help grow our organic social, community, reputation management, and ambassador programs, all with a clear focus on driving awareness, demand, and customer acquisition. This role will shape how Hibu shows up in market through authentic storytelling, peer-to-peer engagement, advocacy, employee voices, and trusted third-party signals.

You’ll build and evolve programs that turn customers, partners, creators, industry influencers, and Hibu voices into active participants in our growth, while strengthening our brand presence across social platforms, communities, review sites, and other channels. This is a highly cross-functional role that partners closely with Marketing, Sales, Customer Success, Product, and People teams to ensure these efforts contribute meaningfully to brand credibility, pipeline engagement, and long-term growth

 

 

Primary Responsibilities:

Support and execute the organic social strategy across priority platforms (LinkedIn, Facebook, YouTube, Instagram, and emerging channels) to drive awareness, engagement, traffic, and downstream acquisition. Assist in building and running community programs that foster peer-to-peer connection, learning, and advocacy across key customer segments, including private groups, community hubs, webinars, and events. Help design and launch an ambassador program, activating customers, industry experts, creators, and partners to generate advocacy, referrals, UGC, and event participation. Support influencer, creator, and podcast initiatives by identifying relevant voices, helping coordinate collaborations, and expanding reach into priority audiences. Contribute to reputation management efforts, including third-party review platforms and page-one brand search presence Collaborate across marketing teams to align messaging, repurpose content, and support upper, mid, and lower-funnel initiatives. Track engagement metrics and help report on contribution to acquisition, lead quality, and brand lift Assist in building and maintaining foundational programs and processes, including playbooks, calendars, governance, and measurement frameworks. Represent Hibu externally as needed through storytelling, events, webinars, and industry engagement

 

Competencies and Critical Skills:                                                                                                                                                                                                                 

Strong written and verbal communication skills, including storytelling for diverse audiences Social media strategy experience across multiple platforms, community management a plus Project management and organizational skills to manage multiple programs simultaneously Ability to collaborate cross-functionally with Marketing, Sales, Product, Customer Success, and People teams Analytical mindset with experience tracking engagement, reach, and conversion metrics Creativity in campaign and content ideation, with an eye for brand consistenc

 

Experience and Qualifications:                                                                         Required/ Preferred:

5 to 7 years of experience in equivalent position                                             Required Strong communication skills                                                                            Required  Strong analytical and technical knowledge                                                      Required Ability to Prioritize without direct supervision                                                   Required Technical documentation                                                                                  Required                                                                                             ITIL certification                                                                                                Required Bachelors Degree                                                                                            Preferred

 

 

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