They say you are the company you keep - and at Cracker Barrel, we take that seriously. At the Store Support Center, we're in the business of serving those who serve our guests. Whether you're designing solutions, telling our story, or setting our teams up for success, your work makes a difference every single day. Here, the work means more because we take pride in doing it together. So, join our team and find your place, because here...we're all in good company.
What You'll Do - You'll Make the Moment
SEO Strategy & ExecutionDevelop and implement organic SEO strategies aligned with business goalsConduct regular audits to identify and resolve technical SEO issuesMonitor and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, or AhrefsStay current with search engine algorithm updates and industry trendsKeyword ManagementPerform keyword research to identify high-value opportunitiesMaintain and optimize keyword lists for various content typesCollaborate with content creators to ensure keyword integration and relevanceBlog Strategy & Content CreationLead blog strategy to support SEO and brand storytellingCoordinate with writers and designers to produce engaging, optimized blog contentTrack blog performance and adjust strategy based on analyticsOnline Reputation ManagementMonitor and report on online reviews across platforms (Google, etc.)Identify trends and escalate reputation risks to relevant stakeholdersDevelop strategies to encourage positive reviews and manage negative feedbackGoogle Business Profile (GBP) ManagementOwn GBP strategy across locations, including optimization and post creationMonitor GBP insights and performance metricsEnsure consistency and accuracy of business information across listingsCross-Functional CollaborationWork closely with the site content team to align SEO goals with web contentPartner with the organic social team to amplify SEO-driven contentCoordinate with paid SEO/SEM teams to ensure holistic search strategyPerformance MetricsOrganic traffic growth and conversion ratesKeyword ranking improvementsBlog engagement and conversion ratesReview sentiment and volume trendsGBP visibility and engagement metricsCross-team project delivery timelinesBachelor's degree in Marketing, Communications, or related field35 years of experience in SEO and/or online reputation managementProficiency in SEO tools (e.g., Google Analytics, etc)Strong writing and editing skillsExperience with CMS platforms (e.g., Sitecore, WordPress, etc)Excellent communication and project management abilitiesFamiliarity with local SEO and multi-location business listingsFocus on You
We're all about making sure you're taken care of too. Here's what's in it for you:
Good Work Deserves Good Pay: Competitive Annual Salary | Annual Bonus Opportunities
Support That Goes Beyond the Clock: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program
Grow and Thrive Your Way: Business Resource Groups | Tuition Reimbursement | Professional Development
Culture of Belonging: Support that starts on day one | Onboarding, training, and development to help you thrive | Recognition programs and employee events that bring us together
Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program
More Perks, Just Because: 35% Discount on Cracker Barrel Food and Retail items | Exclusive Biscuit Perks like discounts on home, travel, cell phones, and more!
A Little About Us
Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it's become even more - somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots -- always serving up more than a meal.
See for yourself. Apply now.
Cracker Barrel is an equal opportunity employer.
Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.