Job Summary:

Job Responsibilities:

Manage and coordinate multi-channel CRM-campaigns (China CRM platforms, SMS and mobile app) to maximize commercial opportunities through collaboration with internal marketing partners, cross-functional teams and external agencies.Manage and execute the full lifecycle of multi-channel CRM campaigns, including developing campaign calendars, crafting content strategies and designs, segmenting communications, and implementing personalization techniques to enhance engagement.Establish and maintain tracking & reporting mechanisms to evaluate campaign performance, supporting ongoing CRM program & campaign optimization by analyzing key metrics.Assess campaign effectiveness using data-driven methodologies, leveraging analytics to identify trends, optimize strategies, and enhance ROIDrive CRM initiatives tailored to market objectives, ensuring alignment with business goals.Conduct thorough competitive analyses and provide actionable recommendations based on competitive reviews, insights, and industry best practices.

Job requirements:

Bachelor’s degree or equivalent Business, Management or MarketingAt least 5 years of relevant marketing experience in China CRM, project management, mobile app communication and contentExcellent organizational, interpersonal, copywriting and communication skillProficiency in CRM campaign performance tracking and reportingExperience with CDP platforms is a plusStrong analytical and problem-solving skillsHands-on experience managing CRM campaigns on major social platforms in China and mobile appFluent written and spoken English, Chinese, Mandarin

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