What you'll do The Brand Strategy Specialist plays a pivotal role in supporting the development and execution of Mark’s brand strategy. This role contributes to the articulation of brand positioning, strategic planning, and performance analysis, ensuring that all marketing efforts are grounded in consumer insights and aligned with business objectives. The specialist works closely with cross-functional teams to maintain brand consistency and integrity across channels, and supports the execution of purpose-driven initiatives such as strategic partnerships and community engagement programs. With a strong analytical mindset and storytelling ability, this role helps translate data into meaningful brand narratives and strategic recommendations. + Assist in developing brand positioning frameworks and strategic narratives. + Conduct brand health and campaign performance analysis. + Translate seasonal briefs into campaign strategies. + Develop long term brand planning that embeds into annual and seasonal planning process. + Support cross-functional collaboration to maintain brand consistency. + Build and lead social impact initiatives and strategic partnerships. + Collaborate in seasonal briefings and strategic planning and integration processes. + Help manage agency deliverables and ensure brand alignment. + Monitor market trends and consumer behavior to inform strategy. What you bring + 3–5 years in brand strategy, marketing, or consumer insights. + Strong analytical skills with experience in brand health and campaign performance analysis. + Proven ability to turn data into clear, compelling brand narratives. + Solid understanding of brand positioning and strategic planning. + Excellent communication and storytelling skills. + Experience managing agency deliverables and cross-functional collaboration. + Proficiency in PowerPoint, Excel, and brand tracking tools. + Bachelor’s degree in Marketing, Business, or a related field #LI-NV1 About Us At Marks, we want you to experience an extraordinary career in helping to lead our brand's evolution to be Canada’s number one destination for industrial and casual apparel and footwear. As one of Canada’s leading apparel retailers, and a valued part of the Canadian Tire family of companies, Mark’s stands out for its commitment to comfort, quality and style. Mark’s is a leader in product development, innovation and quality through its assortment of industrial apparel, footwear and accessories, with strong private and exclusive brands. Join us, where there's a place for you here. Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.