Job Description: Associate Director - GI Optima

MAIN PURPOSE OF ROLE

Responsible for meeting the agreed and committed topline plans for the year for each category / brands and beating market growth objectivesDrive top-line, market share and bottom-line targets for the divisionAccountable for budgeting, business planning, sales force organizationMaintaining control of operating budget, delivering on both top line and bottom lineDirect marketing and sales activities to ensure that short and long range sales volumes and projects are achievedCollaborating with product development team to implement product modifications or improvements of product lineLife cycle management which anticipates and serves a customer need / solution approach for brandsConduct research as per the brand need (analyze customer behavior, perception- attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.Develop and implement Annual Operating Plan for brand portfolioUndertake fieldwork to capture insightsEffectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategiesActively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.Effectively coordinate with other functional areas within organization e.g. Medical, Training, Regulatory, OEC, Promo team, Supply Chain, Finance etc.

Skill, Education, Experience

Education:

Graduate in Science / Pharmacy.MBA/PGDBA in Sales and Marketing

Experience:

20+ years of experience across Sales and Marketing in the Pharmaceutical/Healthcare industryIncumbent currently in the Associate Director- Business Unit role would be consideredThe incumbent should have Sales and Marketing Experience along with Team Management experience of 3 years.Exposure to managing Key Accounts / dealing with Key Opinion LeadersExperience in managing new launches, business turnaround

Skill:

Excellent Communication SkillsFunctional & Technical Knowledge on therapy areas owned and other therapies in the divisionDemonstrates creativity, innovation and drive for results.Ability to influence, lead and work with cross functional teamsAnalytical skills and good Financial AcumenStrategic thinking, Problem solving and decision making skillsPlanning and organizing skills for short term and long term.Time management and multi-tasking skills

Supervisory Responsibility:

Sales & Marketing Team: 400+ (including Marketing Team, National Sales Managers and Field teams)Business Size: 700 Cr with Rx and OTC brand mix