Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

The AD (Associate Director) digital content is a seasoned writing professional who manages a team of writers and oversees the creation of engaging, high-quality written content for the web and app platforms. This person has a deep understanding of brand voice, audience nuance, and marketing objectives. This role plays a pivotal part in shaping compelling, targeted messages and ensuring consistency and brand alignment across both desktop and mobile applications.

Primary responsibilities

· Manage day-to-day team operations and related initiatives.

· Supervise and mentor writers, fostering a culture of excellence and continuous improvement. Provide guidance on best practices and tools.

· Drive high-quality content development and partner with the content strategist to align deliverables with key business requirements.

· Collaborate with cross-functional teams, and guide team members to ensure cohesive, impactful, and integrated messaging.

· Share content direction with designers and contribute to business case development to meet and exceed stakeholder goals.

· Advocate for process, ensuring content meets accessibility standards, brand guidelines, maintains a consistent tone of voice, and follows editorial style.

· Manage content within content management systems (CMS) and oversee the review and approval process to ensure quality and consistency.

· Research SEO strategies, implement best practices, generate content ideas, monitor performance, and stay updated with industry trends to enhance quality and relevance.

· Translate technical content into simple, consumer-friendly language.

· Manage a variety of projects for multiple stakeholders with both short and long timelines.

Core competencies & requirements

· Bachelor’s degree in English, communications, advertising, or similar.

· Ten+ years of related experience with 2+ years in a leadership role.

· In-house or ad agency experience a plus.

· Portfolio showcasing writing for digital touchpoints throughout the customer journey.

· Exceptional writer who can adapt tone and voice while staying on brand.

· Experience writing for B2B and B2C audiences.

· Deep understanding of digital marketing principles and channel-specific best practices.

· Strong presenter who can convey a clear vision.

· Big-picture and critical thinker who is detail-oriented.

· Experience with project management systems, Workfront a plus.

Our Associate Director-Digital Content earns between $130,700 - $196,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage  401(k) plan  Tuition reimbursement program  Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  Paid Parental Leave  Paid Caregiver Leave  Additional sick leave beyond what state and local law require may be available but is unprotected  Adoption Reimbursement  Disability Benefits (short term and long term)  Life and Accidental Death Insurance  Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  Employee Assistance Programs (EAP)  Extensive employee wellness programs  Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.  Apply today!

Ready to join our team? Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$116,700.00 - $196,100.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-93152 Date posted 12/09/2025