Associate Director Data Analyst
Publicis Media
Company description Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe. In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you. We Move People, and People Move Us! Overview Data Governance designs and enforces the processes and protocols to manage data effectively across the ecosystem in an effort to maintain quality, consistency, availability of data needed to produce client’s marketing performance reports more efficiently. We then work to understand key decision points so we can ensure the correct business logic is applied, documented and executed. Once that data is mined, it helps to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way. Responsibilities Advanced Excel experience – required ability to create pivot tables and utilize VLOOKUPS Experience pulling reports from the following media platforms: Apple Search Ads, CM360*, DV360*, Meta, Google Ads*, SA360*, Snapchat, and TikTok * indicates most important platforms to be familiar with Strong attention to detail Strong verbal and written communication Proficiency in Microsoft Office software such as Word, Excel, PowerPoint and Outlook. World-class customer service skills. Ability to service clients, partners and internal stakeholders by understand their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency. Qualifications Knowledge of digital marketing and advertising landscape and concepts. Knowledge of digital media metrics (Impressions, Clicks, CTR, CPM, etc.). Knowledge of visualization tools like Tableau and PowerBI. Knowledge of analytics tools and relational databases (SQL and Funnel iO) Knowledge of python and other programming languages.
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