Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Associate Director, Omnichannel Campaign Management serves as a strategic leader within AbbVie's Marketing Communications team, responsible for the seamless execution of complex, multi-channel brand campaigns across therapeutic areas. This role partners with multiple internal marketing teams and external agency partners to ensure flawless campaign implementation, timely delivery, and operational excellence. The ideal candidate brings deep expertise in campaign execution, cross-functional leadership, and process optimization to drive efficiency and innovation in omnichannel marketing.

Key Responsibilities: 

Campaign Execution & Risk Management

Lead Digital Lab execution of brand omnichannel campaigns across multiple brands within a therapeutic area, ensuring seamless implementation, timely delivery, and proactive risk mitigationOwn comprehensive implementation planning, including detailed roadmaps and timelines across all Digital Lab channelsDrive day-to-day campaign progress, proactively monitoring dependencies, resolving complex roadblocks, and managing risks to keep high-priority campaigns on trackAssess changes in scope, identify risks and issues early, and implement corrective actions to maintain campaign integrityCoordinate with cross-functional Digital Lab teams, Business Technology Services (BTS), APEX (where appropriate), and digital agency partners to ensure flawless execution across all channelsMentor and guide Manager-level campaign managers on escalated issues and complex campaign scenarios

Campaign Process Optimization & Standardization

Evaluate campaign implementation effectiveness to drive operational efficiency and identify strategic improvement opportunitiesLead process standardization initiatives through development and maintenance of playbooks, implementation guides, and clear RACI modelsDrive automation efficiency across the campaign management function, enhancing speed, cost-effectiveness, and operational excellenceChampion innovation by identifying, piloting, and implementing advanced AI tools and latest platforms for process efficiencyPartner with Marketing Operations on the adoption and optimization of project management technologies (Smartsheets, Adobe Workfront)Ensure the team stays at the forefront of omnichannel campaign management excellence through continuous improvement initiatives

Stakeholder Collaboration & Communication

Collaborate strategically with Omnichannel Experience Leads to ensure implementation planning aligns with brand campaign needs and business objectivesCommunicate campaign execution updates effectively, keeping stakeholders informed on progress, risks, key learnings, and recommended actionsServe as strategic liaison between Omnichannel Experience teams and Digital Lab Capability teams, facilitating effective collaborationPartner with Digital Marketing Services channel teams, A3 creative agency, and Marketing Operations to ensure alignment on timelines, interdependencies, and execution requirementsPresent campaign execution performance, process improvements, and strategic recommendations to senior leadership

Team Leadership & Development

Provide leadership, coaching, and development to Manager-level campaign managersFoster a culture of operational excellence, innovation, and continuous learning within the campaign management teamBuild team capabilities in emerging technologies, AI-driven project management tools, and omnichannel best practices
Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or related field8+ years of progressive experience in campaign management, project management, or marketing operations within pharmaceutical, healthcare, or complex matrixed organizations3+ years of people leadership or team mentorship experienceDemonstrated expertise in omnichannel campaign execution across digital and traditional channelsAdvanced proficiency in project management tools (Smartsheet, Adobe Workfront, or similar platforms)Proven track record of managing complex, multi-stakeholder campaigns with competing prioritiesStrong understanding of pharmaceutical marketing regulations and medical/legal review processesExperience driving process optimization, standardization, and automation initiativesExceptional stakeholder management and communication skills with ability to influence without authorityStrategic thinker with strong analytical and problem-solving capabilities

Preferred Qualifications

PMP, Agile, or similar project management certificationExperience with AI-driven project management tools and marketing automation platformsKnowledge of pharmaceutical brand marketing, HCP and patient engagement strategiesExperience working with creative agencies and media partnersFamiliarity with CRM systems and digital marketing technologies

Key Competencies

Strategic campaign execution and risk managementCross-functional leadership and collaborationProcess optimization and operational excellenceStakeholder influence and communicationInnovation and continuous improvement mindsetAnalytical thinking and data-driven decision makingAdaptability in fast-paced, matrixed environmentsTeam development and mentorship
Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​This job is eligible to participate in our short-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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