Job Description:
Associate Brand Manager - EUKANUBA
Creve Coeur, MO
Franklin, TN,
New York, NY
Hybrid – (on-site 3 days a week)
Join a team that’s building the future of EUKANUBA in the U.S. — a bold, transformative journey to elevate a premium brand in the pet care space. This role offers a unique opportunity to contribute to something truly impactful, helping to shape the next chapter of EUKANUBA through innovative marketing and commercial strategies.
As Associate Brand Manager, you’ll support brand growth by assisting in the execution of marketing activities and driving performance across retail, digital, and D2C channels. The ideal candidate is passionate about generating demand, eager to learn, and brings hands-on experience in CPG, eCommerce, and digital platforms. You’ll thrive in a fast-paced, collaborative environment where creativity, agility, and resourcefulness are key
What are we looking for?
Bachelors degree in Marketing, Business, and Sales required. MBA Preferred4+ years of previous Marketing experience.3+ years of experience in demand generation within CPG, with a strong understanding of the 4Ps: Product, Placement, Promotion, and PriceDemonstrated ability to support and execute marketing campaigns and product launches with excellenceStrong analytical skills with a proven ability to extract insights and translate them into actionable strategiesFamiliarity with D2C fundamentals and an interest in influencer marketing and loyalty programsCollaborative mindset with the ability to build strong relationships across teams and partnersPassion for consumer insights, storytelling, and brand buildingExperience with tools such as Shopify, Amazon, CRM platforms, and emerging digital technologies is a plusWhat would be your key responsibilities?
Support the execution of brand strategies and in-market plans to help deliver sales, GM, and profit targetsAssist in the development and rollout of integrated marketing plans across digital, retail, and D2C channelsCollaborate cross-functionally to help coordinate and implement marketing programs and campaignsLeverage strong analytical skills to monitor performance, generate insights, and inform decision-makingPlay a key role in executing go-to-market plans, including distribution expansion, display, and consumer promotionsContribute to content development and digital asset creation for paid media, social, and owned channelsBring curiosity and enthusiasm for digital tools, content performance metrics, and reportingPartner with teams across research, sales, supply chain, and legal to support product launches and campaignsTrack and analyze sales performance, market share, and competitive activity in collaboration with category and sales opsDevelop and maintain a monthly “State of Brand Health” report with insights and recommendationsAssist in managing the marketing budget, including forecasting and ROI-based allocationWhat can you expect from Mars?
Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.Best-in-class learning and development support from day one, including access to our in-house Mars University.An industry competitive salary and benefits package, including company bonus.Mars does not sponsor visas for this roleThis position is not eligible for relocation benefits.#LI- MS1#LI-HybridThe base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
The pay range shown is applicable to all locations listed within the job posting:USD 100,134.00 - USD 137,677.00