Hong Kong, CHN
16 hours ago
Associate Brand Manager
**Market analysis:** + Analyze and monitor brand and competitive performance at ethical channels to identify new opportunities and potential risks to the business + Continuously evaluate HCP insights to drive omnichannel engagement and define HCP and patient journey in different disease areas + Applies knowledge of therapeutic area, product details, clinical support and brand’s positioning to develop marketing materials **Marketing management** + Executes on marketing activities as assigned as part of the Ethical Marketing Team. + Implements upstream HCP activations as part of marketing campaigns (eg., Sponsorship, patient program, CME, advisory board etc) + Manage the development of marketing and sales aid/promotional materials for Field Sales to effectively promote and sell the product. + Providing training to Field Sales on product knowledge and marketing activations + Collaborate with medical affairs & Field Sales on HCP KOLs’ endorsement and engagement activities **Cross functional collaboration** + Collaborate with internal and external stakeholders to achieve objectives. These groups includes Field Sales, Brand team, CRM team, R&D, Regulatory Affairs, Medical Affairs, Compliance, and external vendors or agencies. + Demonstrate ethical behavior by demonstrating integrity and transparency **Execution Excellence & Business Tracking** + Independently manage external medical agencies and vendors to ensure flawless execution of integrated marketing campaigns. + Closely track competitive activities, category dynamics and brand performance with regular insights reporting for management. + Monitor and manage A&P budgets to ensure investment efficiency and ROI. **Requirements:** + Degree holder in Science, Nutrition or any related discipline. + Minimum 3 years of experience in marketing/brand management; experience in healthcare/ pharmaceutical industry is an advantage + Familiar with ethical channel metrics and ethics policy . + High agility, persistent, and able to manage multiple tasks under pressure with resilience and ownership. + A proactive, analytical team player with strong business acumen and entrepreneurial mindset. + Strong communication, presentation and project management skills. + Fluent in written and spoken English and Chinese; Mandarin an advantage. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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