Associate Brand Manager
Abbott
**Market analysis:**
+ Analyze and monitor brand and competitive performance at ethical channels to identify new opportunities and potential risks to the business
+ Continuously evaluate HCP insights to drive omnichannel engagement and define HCP and patient journey in different disease areas
+ Applies knowledge of therapeutic area, product details, clinical support and brand’s positioning to develop marketing materials
**Marketing management**
+ Executes on marketing activities as assigned as part of the Ethical Marketing Team.
+ Implements upstream HCP activations as part of marketing campaigns (eg., Sponsorship, patient program, CME, advisory board etc)
+ Manage the development of marketing and sales aid/promotional materials for Field Sales to effectively promote and sell the product.
+ Providing training to Field Sales on product knowledge and marketing activations
+ Collaborate with medical affairs & Field Sales on HCP KOLs’ endorsement and engagement activities
**Cross functional collaboration**
+ Collaborate with internal and external stakeholders to achieve objectives. These groups includes Field Sales, Brand team, CRM team, R&D, Regulatory Affairs, Medical Affairs, Compliance, and external vendors or agencies.
+ Demonstrate ethical behavior by demonstrating integrity and transparency
**Execution Excellence & Business Tracking**
+ Independently manage external medical agencies and vendors to ensure flawless execution of integrated marketing campaigns.
+ Closely track competitive activities, category dynamics and brand performance with regular insights reporting for management.
+ Monitor and manage A&P budgets to ensure investment efficiency and ROI.
**Requirements:**
+ Degree holder in Science, Nutrition or any related discipline.
+ Minimum 3 years of experience in marketing/brand management; experience in healthcare/ pharmaceutical industry is an advantage
+ Familiar with ethical channel metrics and ethics policy .
+ High agility, persistent, and able to manage multiple tasks under pressure with resilience and ownership.
+ A proactive, analytical team player with strong business acumen and entrepreneurial mindset.
+ Strong communication, presentation and project management skills.
+ Fluent in written and spoken English and Chinese; Mandarin an advantage.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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