Join a fast-growing Adult Nutrition business at Abbott, where you will help shape the success of leading science-based nutrition brands. This role goes beyond traditional brand marketing — we are looking for a digitally savvy, performance-driven marketer who can integrate brand building with strong digital execution to accelerate business growth. Core job responsibilities include the followings: **Responsibilities:** **Brand & Portfolio Management** + Act as the champion of largest nutrition brand and support the Manager in driving brand, portfolio and communication strategies. + Assist in managing current and future portfolio development: identify gaps vs. consumer needs and competition, build business cases, prepare sales forecasts and support launch readiness. + Leverage insights from consumer research and market trends to support strategic decision-making. **Digital & Performance Marketing Execution** + Lead digital and social media activations with agency partners; plan and execute full-funnel digital campaigns that drive awareness, engagement and conversion. + Implement performance marketing tactics (e.g., paid social, programmatic, SEM) to optimize ROI and reduce reliance on central technical support. + Be fully familiar with media KPI definitions and measurement frameworks. Monitor campaign performance through dashboards and analytical tools, ensuring delivery against KPIs. + Set up tracking and evaluation systems to systematically assess digital activities’ effectiveness. + Stay ahead of digital, media and social trends and proactively identify new opportunities to accelerate brand growth. **Cross-functional Collaboration & Scientific Alignment** + Work closely with Ethical Marketing, R&D, Medical/Regulatory Affairs to identify winning claims based on scientific and clinical evidence. + Partner with ethical channel teams to explore whitespace opportunities and drive synergies. + Collaborate internally (Digital, CRM, Sales, Regulatory, Medical Affairs, Nutrition Science team) to ensure consistent and impactful consumer communication across touchpoints. **Execution Excellence & Business Tracking** + Independently manage external agencies and vendors to ensure flawless execution of integrated marketing campaigns. + Closely track competitive activities, category dynamics and brand performance with regular insights reporting for management. + Monitor and manage A&P budgets to ensure investment efficiency and ROI. **Requirements:** + Degree holder in Business, Marketing, or any related discipline. + Minimum 3 years of experience in marketing or brand management; solid hands-on digital marketing or performance marketing experience is strongly preferred. + Familiar with media KPIs, digital performance metrics, and campaign measurement tools. + Passion for the nutrition, health, wellness or pharmaceutical industry; science background or nutrition knowledge is an advantage. + Tough, persistent, and able to manage multiple tasks under pressure with resilience and ownership. + A proactive, analytical team player with strong business acumen and entrepreneurial mindset. + Strong communication, presentation and project management skills. + Fluent in written and spoken English and Chinese; Mandarin an advantage. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com