Job Description :

Associate Brand Manager – RTD & Beer Portfolio (Diageo Canada)

About Us

With over 200 brands sold in nearly 180 countries, Diageo is the world’s leading premium drinks company. From Guinness to Don Julio, and from Smirnoff to Captain Morgan, our brands are known, loved, and celebrated globally!

At Diageo, we champion innovation, inclusivity, and collaboration. We are passionate about building brands that consumers love, and we believe in unlocking the power of diversity and individuality. Bring your curiosity, creativity, ambition and we’ll give you a career worth celebrating!

About the Role

This is a unique opportunity to help lead the charge on some of Canada’s top ready-to-drink (RTD) and Beer brands namely, Guinness, Smirnoff Ice, Captain Morgan, and Crown Royal, through high-impact marketing, performance tracking, and culturally resonant campaigns.

As Assistant Brand Manager, you’ll work closely with the Senior Brand Manager, Brand Manager, Senior Trade Manager, and Regional Trade Marketing Manager across the portfolio to support the development and execution of 360° brand plans. You'll drive campaign delivery, performance analysis, budget management, and cross-functional alignment across multiple channels.

This is a high-growth role built for a results-driven marketer who thrives in fast-paced, consumer-obsessed environments and who is ready to blend creative thinking with sharp business acumen.

Core FocusDrive brand growth and cultural relevance across Diageo’s Premium RTD portfolioBalance creative excellence with commercial rigorSupport campaigns, activations, and innovation launches that win with consumersKey ResponsibilitiesBrand Strategy – support annual plan, positioning, messagingCommercial Strategy – Support in the creation of point-of-sale materials, sell sheets, and manage commercial tool programs. Ensure compliance with Diageo Marketing CodeInsights & Analysis – track trends, competitors, consumer behavioursCampaign Execution – manage integrated campaigns with agenciesBrand Activations – deliver consumer-connecting events and experiencesInnovation – cross-functional support for the process and execution of innovation and brand change projectsBudget & Return On Investment – manage spend, track performanceKey Performance Indicator Tracking – monitor sales, share, and sentimentCollaboration – work across agencies, sales, innovation, customer marketingWhat’s Needed to WinCreative & Curious – push boundaries, test-and-learn, tap cultureCommercially Savvy – data-driven, ROI-minded, performance focusedExecution Hustle – juggle multiple projects, deliver fastInclusive Leader – collaborative, team-first, open to diverse perspectives

Candidate Checklist

3–5 years brand or marketing experienceStrong analytical and project management skillsExcellent communicator and collaboratorBilingual (English/French) a plus, not requiredKey AttributesEmbodies Diageo’s purpose: Celebrating Life, Every Day, Everywhere Responsibly.Curious, resilient, and accountablePassion for delivering outstanding creative work that moves cultureSeeks to understand and is proud of the work they deliver

In short: A hands-on, commercially minded marketer who can drive breakthrough RTD brand building through insights, creativity, and flawless execution.

Worker Type :

Regular

Primary Location:

Downtown Toronto

Additional Locations :

Job Posting Start Date :

2025-09-08

Salary Range:

Minimum Salary:

$57750

Maximum Salary:

$96250

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.  (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.)  The salary range displayed is the salary range for the role’s primary location.