Location: Flexible within EMEA
Travel: Approximately 40%
Overview
The Associate Brand Manager, MET, will play a key role in supporting the strategic development and commercial growth of the Joint Replacement portfolio across EMEA, with a primary focus on Mako and Enabling Technology.
Mako: Mako SmartRobotics Overview | Stryker
This position sits within a focused EMEA marketing team and operates at the intersection of global strategy and regional execution. The role combines structured strategic contribution with hands-on implementation, supporting product launches, lifecycle management, and customer engagement initiatives across multiple markets.
The Associate Brand Manager will collaborate closely with global marketing, regional stakeholders, and country teams to ensure alignment, scalability, and sustainable portfolio growth.
Key Responsibilities
Strategic Planning & Market Development
Support the Senior Brand Manager in the development of annual and long-range brand strategies aligned with global objectives
Contribute to EMEA business case development for pipeline products and new market opportunities
Partner with global stakeholders to align on go-to-market approach and regional requirements
Portfolio & Lifecycle Management
Support execution of product launches (phase-in) and lifecycle management activities (phase-out)
Contribute to positioning, messaging, and pricing strategies based on market and competitive insights
Collaborate with country leadership to support forecasting and demand planning
Marketing Activation & Scalability
Develop scalable, Pan-EMEA marketing assets and campaigns designed for localization
Support country marketing teams in adapting materials to local market needs
Contribute to the creation of customer engagement initiatives, including congresses, educational programs, facility tours, and hands-on events
Education & Stakeholder Engagement
Identify internal and external education opportunities in collaboration with the Education Manager
Support development of training content to strengthen product knowledge and brand perception
Build strong working relationships with regional marketing teams, sales leaders, and key opinion leaders
Performance Analysis
Monitor and analyze business performance and key brand metrics
Translate clinical and market insights into structured commercial recommendations
Required Qualifications
Bachelor’s degree in Marketing, Business, Engineering, Life Sciences, or a related discipline
Minimum 6 years of professional experience, including significant exposure to medical devices or marketing/sales within a technical or healthcare environment
Strong analytical and commercial acumen, with the ability to translate clinical insights into compelling value propositions
Demonstrated ability to manage multiple projects within a matrix organization
Excellent communication, presentation, and stakeholder management skills
Fluency in English
Willingness to travel internationally (approximately 40%)
Preferred Qualifications
Advanced degree (Master’s or MBA)
Experience within orthopaedics, robotics, navigation, or enabling technologies
Experience working across EMEA markets
Additional EMEA language skills
What This Role Offers
Exposure to innovative enabling technologies within Joint Replacement
Collaboration within a highly international, cross-functional environment
Opportunity to contribute to strategic market development across EMEA
A role that combines structured strategic thinking with operational execution
Travel Percentage: 40%