Brooklyn, NY, 11225, USA
3 days ago
Associate, Global Digital Marketing & E-Commerce, Le Labo
**Description** Marketing planning, Calendar and Campaign implementation + Monitors beauty communication and social digital landscape + Assists Consumer Marketing Manager to formulate and execute brand marketing calendar, omni⁃channel marketing programs + Leads campaign planning, strong and holistic execution through partnering with Corporate Marketing (Social Media, Content, CRM), Education, Commercial and Online teams (OL, B&M, SMC) to align and achieve business goals + Leverages new product key selling points, social story⁃telling to reflect consistent message across touch points and communication channels (Social platform, VM, OL SIS, BA /KOL Social channels) + Follows up with stakeholders in the execution of Unity omni⁃channel including Product Listing, Social Digital, CRM, Social Activation, Visual Merchandising, Promotion Social Digital Marketing and Communication Execution + Partners with Corporate Marketing to execute Social Digital/CRM plan, follow up the implementation of media plan and communication plan as per project KPIs alignment + Partners with Corporate Marketing Team to ensure well execution of Content Calendar, digital asset localization, brand social communication on brand social pages, website, SEO and email marketing implementation. + Executes social/digital local creative briefs + Identifies and proposes new initiatives to leverage with emerging social media trends to maximize campaign effectiveness towards customer acquisition, retention, and reactivation programs PR/KOL/Community Management + Works with Corporate & Digital Marketing Manager to identify and propose local KOLs, relevant PR/Community that fits Brand's need. + Assists Consumer Marketing Manager and Corporate & Digital Marketing Manager to develop KOL/PR Plan, and write up content with ideas, topics for editorial write⁃ups, press discussions, key monthly highlights + Works with KOL on content and social asset briefing + Maintains and establishes relationship with KOLs for regular support and campaign focus, project collaboration + Implements paid and non⁃paid KOL activities and community activations on Brand Campaigns and Online Mega Campaigns Marketing Operation Management + Maintains close contact with Education on current and upcoming programs to assure alignment with marketing calendar and accurate information + Partners with local Online team to execute E⁃commerce mega campaigns + Prepares consolidated report and recommend improvements or changes + Aligns with Product and Retail Marketing for Visual Merchandise implementation, commercial planning to support campaign objectives + Aligns with Corporate Marketing Team to develop targeted consumer offers using CRM database + Monitors the consistent implementation of all kind of communication in timely manner. + Consolidates report and analysis on all marketing plans and activities Budget Monitoring and Following up + Follows up with procurement and agency on budget usage plans **Qualifications** + Degree in Marketing is preferred. Minimum 2⁃3 years working experience in marketing, preferably worked in a face⁃pace retail/sales company + Good communication skills and excellent in both written and oral English + Experience in brand management, e.g.: marketing, sales, training, merchandizing, and public relations + Beauty marketing experience within makeup/skincare metier with basic understanding of Social Digital, eCommerce era + Meticulous, highly organized, independent, and able to perform a variety of tasks in a fast⁃paced environment + Ability to align, influence, and build collaborative relationships with different stakeholders. Clear achievement is a must + Ability to develop creative, effective, measurable marketing initiatives + Good knowledge in Microsoft Office software applications Equal Opportunity Employer It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
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