Job Summary:

Assistant Product Manager – Insecticides at Syngenta Pakistan is responsible for leading the commercial strategy and marketing execution of key insecticide brands. This includes life cycle management, go-to-market planning, stakeholder engagement, and in-depth market insights collection. The role involves close collaboration with cross-functional teams, including Sales, Regulatory, Supply Chain, Technical, and Global Marketing.

Key Responsibilities:

1. Brand & Portfolio Management

Own the end-to-end lifecycle of key insecticide brands.Develop and execute marketing strategies aligned with global direction and local needs.Create brand positioning, communication campaigns, and value propositions for target crops and pests.Analyze product performance, grower behavior, competitor movements, and market dynamics to shape strategy.

2. New Product Introduction (NPI)

Lead launch planning and execution of new insecticide products.Develop NPI campaigns including value communication, demo planning, and training tools.Coordinate cross-functional readiness – regulatory approval, supply planning, training, and launch events.Execute high-impact launch events and monitor market traction through KPIs.

3. Market Intelligence & Customer Insights

Conduct extensive field visits across various territories to meet farmers, retailers, and sales teams.Capture ground-level insights on pest pressure, farmer preferences, product usage, and unmet needs.Benchmark against competitive products and design campaigns to address market gaps.

4. Campaign & Communication Development

Design and execute integrated campaigns including ATL (TV, Radio), BTL (Events, Activations), and Digital.Lead the development of creative concepts and media materials including TVCs, videos, and grower stories.Roll out engaging content through social media, trade channels, and farmer touchpoints.

5. Sales Enablement & Training

Prepare product training decks, sales kits, and question-handling tools for field teams.Collaborate with the Sales team to drive product awareness, field adoption, and promotional efforts.Facilitate sales pitch competitions, workshops, and capability-building initiatives.

6. Stakeholder Engagement

Liaise with global and regional marketing teams to localize best practices.Manage collaboration with external agencies, production houses, and digital marketing teams.Engage with regulatory, supply chain, and technical colleagues for cross-functional alignment.

 

Qualifications
Bachelor’s or Master’s in Marketing, Business or related fields5–7 years of experience in Product Management, Marketing, or Agri-inputs IndustryStrong knowledge of crop protection products, insect/pests, and grower behaviorExcellent communication, storytelling, and campaign development skillsAbility to manage multiple stakeholders and execute under tight deadlinesProficiency in MS Office, presentation tools, and basic data analytics