Purpose & Context Within Greater Organization:

As Assistant Manager of Membership Operations on the Membership team, your job is to ensure seamless execution, rollout, and collaboration of briefed tasks/projects, as well as optimization and adoption of tools. The ultimate goal is to drive consumer loyalty, acquisition, and retention. 

Based on the global Membership strategy and aligned to the overall DTC Marketing strategy, your task is to drive standardization and continuous improvement of processes in collaboration with markets and other business stakeholders. You will refine and ensure the NAM Membership strategy is executed successfully in US & CA markets, as well as track membership KPIs and drive change within the team and broader organization. 

 

Key Responsibilities

Ensure Membership activations across digital, retail, and in-person events are executed with a member-first mindset. Work with key technologies and tools to support in activations, configurations, and analysis. Execute on US & Canada’s acquisition, retention, and re-activation strategies by leveraging membership specific platforms and resources to implement corresponding briefs. Manage day to day operations of NAM Membership, including reporting, updating, and tracking tasks related to program health & upkeep. Support on issue resolution and operations within your scope of responsibility. Provide regular feedback to the NAM and global Membership teams on activations, opportunities, and learnings. Be the main process counterpart for local stakeholders concerning market rollouts of new functionalities in the adidas Membership Program. Document the defined processes to provide transparency and sustained clarity for all stakeholders; monitor, analyze, and improve respective processes continuously. Identify requests from markets for new functionalities in sufficient detail for qualification and solution selection. Document and support implementation. Collaborate with NAM Membership team to drive program enhancements and innovation on adidas platforms (adidas app, adidas.com, Confirmed app)

 

 

 

Key Relationships: 

NAM Membership Team Global Membership Team Digital Product Teams Global Digital and Brand organizations Global and local Sales organizations  Analytics & Data Science  eCom Product and Operations teams

 

 

Knowledge and Skills

Strong interpersonal/communication skills and high level of task management Strong written, verbal, and organizational skills  Ability to manage and / or collaborate with internal and external cross-functional groups at various organizational levels  Ability to quickly adapt to changing business processes and partners  Experience working in a data-driven organization  Understanding of consumer messaging and brand reputation Broad understanding of and passion for the sports and fashion/entertainment industry Best practice focused, ensuring we stay relevant and ahead of consumer expectations. Basic knowledge of UX principles, conversion optimization trends, eCommerce and app-based loyalty programs, and branded commercial experiences. Comfortable working with enterprise-level platforms and technologies  Project management and project monitoring experience  Knowledge of process optimization methodologies is a plus 

 

Requisite Education & Experience

Degree or minimum 3+ years of relevant experience in Marketing, Communications, Business Administration, or equivalent combination of education and experience Experience with loyalty programs is a plus  Fluent written and spoken English language skills