Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

The scale of our transformation means we’re effectively building a vast new business, at pace. In P&C (People & Culture – our HR function), we have a huge part to play, defining and shaping our new customer-focused culture, organizing functions to work more effectively together, and attracting the best talent with new types of skills to join us.

 

Position Summary:

We are seeking a highly skilled and strategic Assistant Manager Digital Analytics to take care of our digital-centric analytics initiatives. This role will be responsible for driving insights across eCommerce performance, sales forecasting, online consumer behavior, and digital campaign effectiveness. The ideal candidate will bring a strong analytical mindset, hands-on technical skills, and a collaborative spirit to influence business decisions and optimize digital performance.

Key Responsibilities:

Digital Analytics Leadership
Lead the development and execution of digital analytics strategies, with a focus on eCommerce performance, sales forecasting, and consumer behavior insights.Online User Journey Analysis
Analyze user behavior across digital touchpoints to identify friction points, conversion opportunities, and engagement trends.Channel and Digital Campaign Performance Reporting
Deliver comprehensive performance reports for digital channels (paid media, CRM, UI/UX, SEO) on regular cadence. Develop reports for digital-initiated and digital-participated campaigns (e.g., promotions, limited edition launches), integrating data from paid, earned, and owned media.Digital Initiatives Support: Work with digital planners to build digital strategy and contextualize digital initiatives. Provide data proof and benchmarks for business hypothesis from the planners to solidify the initiative logic. Track the performance after the implementation of digital initiatives and provide improvement plan.Cross-Functional Collaboration
Partner with marketing, eCommerce, product, and IT teams to align analytics efforts with business goals and ensure data-driven decision-making.Vendor & Stakeholder Management
Manage relationships with external analytics vendors and internal stakeholders to ensure timely delivery of insights and reporting.Data Governance & Quality
Ensure data accuracy, consistency, and integrity across platforms and reporting tools.

Qualifications & Requirements:

Experience:
Minimum of 7 years of experience in digital analytics, preferably in a consumer-facing or eCommerce environment.Technical Skills:Advanced proficiency in Excel and PowerPoint for data analysis and storytelling.Working knowledge of SQL for querying and manipulating data.Hands-on experience with Google Analytics (GA4 preferred).Familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.E-Comm and Media Analytics:
Proven experience in analyzing E-Com and paid media performance and integrating insights across digital channels.Soft Skills:Strong business acumen and ability to translate data into actionable insights.Excellent communication and presentation skills.Demonstrated ability to manage cross-functional teams and external vendors.

Preferred Qualifications:

Experience in a regional or global role with exposure to diverse digital ecosystems.Knowledge of customer data platforms (CDPs), tag management systems, or marketing automation tools.Familiarity with privacy regulations and data compliance in digital analytics.Proficient in English, Japanese preferred.

 

What we offer 

Our success depends on anyone who brings to work a sense of purpose and an appetite for progress. Join PMI and you too can:

Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.