This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.
 

About the Role

In this role, you will lead the execution and prioritization of cross-functional initiatives that increase marketing agility and efficiency. Initiatives include marketing technology capabilities, operational improvements, and supporting partners through change in support of dynamic, targeted marketing marketing growth strategies.

What You’ll Do

Leverage expertise in marketing to identify opportunities and create related business cases for ideas that improve alignment of marketing business goals and modern marketing processes. Work with marketing partners and IT to recommend standardization and/or other improvements for scalability and efficiency; garner buy-in and identify champions to help drive progress

Support the evaluation of existing processes, roles and technologies. May include analyzing current processes for redundancies or automation opportunities, completing time studies, framing problem statements and recommendations, etc. 

Partner with Creative teams to assess and improve creative workflows and tooling, including identifying handoff gaps, automation opportunities, and integration needs within the broader marketing ecosystem.

Assist in the development of a best-in-class marketing capability ecosystem to best support efficient delivery. Evaluate existing and market tools, support procurement process when necessary

Identify success metrics and gauge results, such as stakeholder satisfaction and adoption, ROI, time reduction, etc

Own and drive independent initiatives, inclusive of people, process, and technology components. Support broad adoption, change, and drive innovation

Ensure process changes and technology solutions meet multi-team marketing needs via stakeholder involvement and adoption. Drive change management ; meet with stakeholders, understand processes, tee up discussion, and support rollout communications and training

Research, synthesize, and share out competitive landscape and emerging trends, providing insights to support marketing recommendations.

Surface prioritization concerns across marketing teams and work streams; drive towards resolution and/or impacts and tradeoffs                                                                    

Additional tasks may be assigned as necessary

What Skills You Have

Required

Bachelor’s degree or equivalent experience

3-5+ years relevant experience, including hands-on experience working within and administrating a Marketing Technology platform and/or related processes

Familiarity of IT development processes

Preferred

Experience utilizing standards to drive process improvement