Details

Posted: 02-Sep-25

Location: Bowling Green, Kentucky

Type: Full-time

Salary: $44,000-$45,000

Categories:

Operations Operations - Marketing/Promotions

Sector:

Collegiate Sports

Preferred Education:

4 Year Degree

Western Kentucky University, a member of Conference USA and a Football Bowl Subdivision NCAA member institution, seeks to hire an individual for the position of Assistant Director of Marketing within the Athletic Department. This is a 12-month, full-time position. This position will report directly to the Assistant Athletic Director of Marketing. Applicants must have a commitment to and responsibility for adhering to all rules and regulations of WKU, Conference USA and the NCAA.

Primary Job Duties and Responsibilities:

The following duties are customary for this position, but are not to be construed as all-inclusive. Duties may be added, deleted and assigned based on management discretion and institutional needs.

Manage and direct all marketing efforts for numerous sports to include advertising, fan experience, in-game promotions, and game scripts (while assisting with other sports during the academic year): Team Assignments TBD Assist with oversight of sports marketing interns. Responsible for growing student engagement for all sports and increasing affinity amongst students Develop and implement new strategies to engage fans at all WKU games and events. Identify and develop business partnerships between community groups, university departments, alumni, and other organizations to aid WKU Athletics marketing and sales efforts. Partner with all WKU affiliated groups including booster clubs, alumni clubs, student groups, and other University contacts to drive awareness and support for all sports. Conduct research on WKU Sports stakeholders (season ticket holders, single-game purchasers, students, Kentucky residents, future fans) for the purpose of creating and developing new revenue generating ideas for the future progress of WKU Athletics. Other duties as assigned by the Director of Marketing.

Knowledge and Skills Considered Essential for Success:

Must be self-motivated and team-oriented Excellent organization, interpersonal, and communication skills Computer experience, especially with Adobe Creative Cloud and Microsoft Office The duties and responsibilities of this position must be performed in a competent manner following the highest standards for leadership, professionalism, integrity, accountability, responsibility, cooperation, and customer service

Requirements:

Bachelor's degree 1 year of marketing experience Must be able to work evenings and weekends

Create a Job Match for Similar Jobs About Western Kentucky University Western Kentucky University (WKU) is a student-centered, applied-research institution committed to providing its students with a transformative academic and social experience and to elevating its surrounding communities. Founded in 1906, WKU is the second largest undergraduate institution in the Commonwealth of Kentucky with approximately 17,500 students (32% first generation, 18% underrepresented minority) and nearly 2,900 faculty and staff employees.Western Kentucky University is committed to empowering its campus community to embrace diversity by building equitable and inclusive learning, working, and living environments. At the heart of our mission, we seek to provide holistic education and employment experiences that prepare students, faculty, and staff to become effective scholars, contributors, and leaders in our diverse and evolving communities.Located 65 miles north of Nashville, TN, and just over 100 miles south of Louisville, KY, WKU's main campus is in Bowling Green, KY - a city with approximately 70,000 residents. With an ethnically and diverse population, more than 85 languages are spoken in and around Bowling Green, and people from 35 nationalities call our community... home.Western Kentucky University seeks to attract talented faculty and staff who are inspired individually to contribute to WKU's strategic plans and ongoing success. We offer comprehensive wellness and health benefits to employees and their families, including domestic partners and other qualified dependents and take pride in providing a workplace culture that supports balancing the responsibilities of work and family life. Paid-time off for holidays, vacation and sick leave, and a tuition discount program for employees and dependents are also provided. Learn more about WKU and Bowling Green at wku.edu/about. Show more Show less Connections working at Western Kentucky University More Jobs from This Employer https://ncaamarket.ncaa.org/jobs/21634249/assistant-director-of-marketing Return to Search Results