Details

Posted: 30-Jul-25

Location: Winston-Salem, North Carolina

Type: Full-time

Salary: Commensurate with experience

Categories:

Operations Operations - Event Management Operations - Marketing/Promotions

Sector:

Professional Sports

Preferred Education:

4 Year Degree Job Description Summary: The Assistant Director of Fan Experience, Game Presentation, & Campus Partnership will be responsible for in-game productions for assigned Wake Forest Athletic sports, notably serving as the primary game director for women’s basketball and baseball. Responsibilities include the video board operation, game script creation, student engagement initiatives, fan experience strategies, single-game promotional plans, and grassroots marketing plans.

Essential Functions: Assist the Associate Athletic Director for Fan Experience, Game Presentation & Campus Partnership with the overall fan experience and promotional efforts for Wake Forest Athletics. Responsible for grassroots marketing, game presentation, and promotional efforts for assigned sports. Write scripts and coordinate timing, promotions, video board features, music, public address reads and other gameday elements for assigned sports. Serve as primary contact for women’s basketball, baseball and additional sports as needed. Assist the marketing and sales teams on season ticket and single game sales campaigns to increase revenue and attendance. Assist the marketing and sales teams on integrated marketing plans, utilizing conventional, grassroots and digital marketing strategies to drive engagement and attendance. Assist with game day marketing responsibilities for assigned sports to include pre-game and halftime preparations, presentation coordination, and group ticket management. Assist in concept-creation and execution of sport-specific sponsorship elements to create an engaging in-game atmosphere for fans and student athletes. Assist with the planning and execution of on-site activations (i.e. fan zones, tailgates, etc.). Support gameday fan experience and game presentation efforts for Wake Forest Football. Other duties as assigned.

Required Education, Knowledge, Skills, Abilities: Bachelor’s Degree One year marketing and promotions experience at the collegiate or professional level required or equivalent education and related training. Proficient in Microsoft Office and Adobe Creative Suite. Detail oriented for accuracy of data and information. Highly organized and ability to balance multiple projects and deadlines. Strong initiative to solve problems. Extraordinary focus on customer service. Willing to work in a team atmosphere where expectations are set and managed while giving staff flexibility to do their assigned task as both a leader and/or a follower. Ability to work long hours including nights and weekends. Excellent written and oral communication skills, as well as interpersonal skills. Demonstrated experience in marketing or sales. Strong knowledge of NCAA rules and regulations. Valid driver license with good driving record; must be insurable.

Preferred Education, Knowledge, Skills, Abilities: Experience with Daktronics video board systems preferred.

Accountabilities: Responsible for own work

Physical Requirements: This position may require occasional lifting of items weighing 0-25lbs. This position may require employees to sit for extended prolonged periods of time to complete task work.

Note: This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee’s supervisor. To help provide a safe learning and living community, Wake Forest University conducts background investigations and drug screens for all final candidates being considered for employment.

Wake Forest seeks to recruit and retain a diverse workforce and encourages qualified candidates across all group demographics to apply.

Wake Forest University is committed to providing access and reasonable accommodation in employment for individuals with disabilities.

Create a Job Match for Similar Jobs About Wake Forest University Founded in 1834, Wake Forest University is a private university located in Winston-Salem, N.C., with over 8,000 students from 48 states and 46 countries. We are a vibrant and diverse academic community where our students study in one or more of the 42 majors and program we offer within our six colleges and schools.In September 2017, U.S. News ranked Wake Forest #27 in the country in their “Best Colleges” listings. From the same report, we were also ranked #12 in “Strong Commitment to Undergraduate Teaching” and #23 in “Best Value”. Connections working at Wake Forest University More Jobs from This Employer https://ncaamarket.ncaa.org/jobs/21541924/assistant-director-fan-experience-game-presentation-campus-partnership-athletics-r0008095 Return to Search Results