Assistant Business Manager (Copywriter) - INS COE_BUSINESS SME_CHINA_GZ
HSBC
Some careers have more impact than others.
If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be.
HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.
We are currently seeking an experienced professional to join our team in the role of Assistant Business Manager (Copywriter) - INS COE_BUSINESS SME_CHINA_GZ
Principal responsibilities
Create, write, and design clear, concise, and user-centric content in English, Traditional Chinese, and/or Simplified Chinese for HSBC Global digital journeys, including the mobile banking app, online banking, and RM channel. Collaborate closely with UX designers to co-create the user experience, considering content structure, hierarchy, layout, navigation, accessibility, and etc.Develop UX copy that guides users through our digital journeys, ensuring clarity, consistency, and a seamless user experience.Actively participate throughout the design process, from initial concept, prototyping, and iteration to final implementation, to deliver best-in-class user experiences.Communicate and collaborate effectively with business and tech stakeholders to align content with business goals and technical requirements.Support user research initiatives to understand user needs and behaviours, and incorporate findings into content strategy and design.Ensure all content accurately represents the brand and adheres to brand guidelines, tone, and style.Manage and curate content to ensure it is up-to-date, relevant, and consistent across all digital platforms.
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