Job Description

Assistant Brand Manager / Marketing

JOB INFORMATION

Job Title: Assistant Brand Manager

Job Function / Department: Marketing

Career Level: Professional

Location: Me Linh Point, 02 Ngo Duc Ke, District 1 , Ho Chi Minh City

Company / Affiliate: Abbott Nutrition Vietnam

MAIN PURPOSE OF ROLE

Execute marketing program for brand

Produce access for brand as per aligned program

MAIN RESPONSIBILITIES

(Details of Job Responsibilities, deliverables and accountabilities with 8-10 statements)

•Provide input to develop brand/portfolio strategy (position/message) aligned with local insights and global brand strategies for Ethical Channel.

•Develop sufficient promotional materials such as brochures, catalogues, information booklet which are in line with product positioning.

•Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to determine customer attitude, perception, and acceptance.

•Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.

•Support in developing product training to field force on an ongoing basis. Keep Field Force updated on product knowledge and competitor information.

•Actively assist Marketing team in arranging symposiums, seminars, public education and exhibitions in coordination with field force.

•Review complaints and propose solutions relating to assigned products.

•Provide information in forecasting market’s product demand, identify potential supply issues, and develop contingency plans.

•Ensure document/record of approval for all execution activities

•Coordinate with relevant to consolidate budget and activities KPI and monitor spending activities to ensure actual spend in line with budget plan.

•Ensure all business activities comply with the WHO code, Viet Nam code, relevant Acts, legal demands, Abbott code of conduct and ethical standards.

SUPERVISORY RESPONSIBILITIES

(Fill if applicable in 3-4 statements, else specify not applicable)

 

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Work Experience

Experience

(Details about type of experience required – not more than 4-5 statements>)

More than 3-4 years

Relevant experience in an ABM role in the MNC FMCG and/or Pharma OTC industryPrior experience in marketing, accounting, project management is preferable

CORE Skills Required

(Top 4-6 Skills / Competencies required for role)

Professional Skill

(Technical skills required for role)

Comprehensive industry knowledgeGood time and project managementBasic understanding of financial and data analysis Good communication and negotiation

Behavioral / Leadership Skill

(Competencies required for role)

Self-driven team player Strong interpersonal skills Problem solving skills

Language Skill

(any specific language required)

Good command of English  

Computer Skill

(any specific Computer Skill required)

MS Office