The Assistant Brand Manager supports the Brand Manager in shaping and executing brand strategies that drive growth, consistency, and engagement for Lowe’s Pro Supply This role helps ensure brand integrity across channels, contributes to marketing activations, and partners cross-functionally to deliver value to both internal and external customers.

Essential Functions:

•\tAssist in the development and execution of brand positioning, identity, and messaging.

•\tSupport brand refreshes, segmentation, and new product/brand initiatives.

•\tMonitor brand health by collecting customer feedback, competitor insights, and market data.

•\tPartner with the Brand Manager and cross-functional teams to support execution of annual events, trade shows, and activations.

•\tCoordinate event logistics, vendor communication, and on-site support to ensure smooth execution.

•\tTrack event budgets and expenses to ensure alignment with forecasted plans.

•\tWork closely with merchandising, marketing, digital, and operations teams to maintain brand consistency.

•\tSupport product launch activities and ensure alignment on brand standards.

•\tServe as a point of coordination between creative, sales, and operations teams.

•\tDraft creative briefs for campaigns and activations in alignment with the Brand Manager’s direction.

•\tTranslate product features into clear consumer-facing benefits.

•\tPartner with legal and QA teams to support claim development and compliance.

•\tGather and analyze consumer and market insights to identify growth opportunities.

•\tSupport development of business cases and presentations for leadership review.

•\tAssist in tracking key performance metrics for brand initiatives.

Minimum Qualifications:

•\tBachelor’s degree in Marketing, Business, or related field or equivalent experience

•\t2-4 years of experience in customer marketing, preferably in retail or B2B environments

•\tExperience writing strategic briefs and leading cross-functional teams.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.