Position: Area Sales Manager – Food/FMCG
Location: [Delhi]
Industry: Food Processing / Confectionery Ingredients / FMCG
Experience Required: 8+ Years
Function: Sales & Business Development
Education: MBA/PGDM in Marketing (Candidates with a Food Technology background will be preferred)

About the Opportunity:

We are hiring for one of India’s fastest-growing and well-established brands in the food and confectionery ingredient space. The company serves a wide B2B customer base including bakeries, industrial food manufacturers, HORECA clients, and culinary institutions. With an ever-expanding product portfolio and nationwide presence, this organization offers a strong foundation and clear growth path for driven sales professionals.

We are looking for a dynamic and strategic Area Sales Manager who can drive business growth, lead sales teams, manage distributor networks, and represent the brand in high-impact customer and channel engagements.

Key Responsibilities:

Lead regional sales activities to achieve monthly, quarterly, and annual sales targets across products and customer segments.

Manage and support key channel partners including distributors, sub-distributors, wholesalers, and retail stakeholders.

Recruit, lead, and mentor a team of Sales Executives/Senior Sales Executives while ensuring high levels of motivation, performance, and accountability.

Conduct structured product presentations, technical workshops, and end-user training to create awareness and drive product adoption.

Partner with the marketing team to execute branding initiatives, participate in trade fairs, culinary shows, and organize awareness campaigns in catering colleges and food tech institutions.

Identify key accounts and ensure regular engagement to resolve concerns, understand future requirements, and unlock upselling opportunities.

Expand the channel network by identifying new distributors or dealers and completing formal onboarding procedures.

Monitor market trends, customer feedback, competitor strategies, and pricing to provide actionable insights to the zonal leadership team.

Ensure timely stock replenishment and work closely with internal logistics and dispatch teams for smooth order execution.

Follow up on receivables and ensure adherence to credit terms and payment cycles across the distributor network.

Submit timely reports on secondary sales, stock positions, and territory performance.

Ideal Candidate Profile:

6+ years of experience in FMCG or Food industry sales, with proven exposure to channel sales and distributor management.

Minimum 2 years in a team handling role.

Strong track record of meeting sales targets, driving market development, and building lasting customer relationships.

Experience in handling B2B or institutional sales within food-related segments is highly desirable.

Excellent communication, negotiation, and problem-solving skills.

Working knowledge of territory planning, reporting tools, and market intelligence.

Fluent in English and regional languages as applicable.

Why This Role Stands Out:

Opportunity to join a growing legacy brand in the high-demand food ingredients space

Freedom to lead a team, manage a region, and drive strategic impact

Strong support system, brand recall, and career advancement opportunities

Competitive compensation and performance-based incentives

???? Interested candidates may share their updated CV at [email protected]