Under the leadership of the HOKA China Retail Head to effectively manage and develop HOKA China DTC offline full price retail stores in East region, to achieve revenue and fiscal targets and brand objectives. Provide leadership, coaching and disciplines to establish the highest standards of customer services, store presentation, inventory management and store administration. Ability to assist line manager in improving store performance. To leverage all cross functional and cross area/regional relationship to achieve desired result.

30% Sales & Profit Protect
To take full accountability of the designated area’s store P&L, to take initiative to stimulate top line growth, continuously improve store operations, contribute to establish and deliver operations capital and revenue strategies to maximize return on investment

To support line manager continuously improve brand equity and market share. 

To lead cross-merchandise/planning team to work out the best product assortment plan for stores, as well as the marketing team for marketing support.

To be able to accurately deliver the sales forecast by quarter and annual. And be able to set up a strategic sales target for stores.

To be proactive with BD person on secure the best store location, as well as find industry info regularly for line manager and BD for strategy draft. (BD will take charge of negotiation and contract management)

To support omni-channel capability build up.

20% Store Operations
To monitor that Store Operations Standard is understood and implemented and contribute to the continuous improvement of store operations policies and processes including the Store IT System.

To improve stock levels on shelf to reduce cost and improve working capital.

30% Customer Relationship 
To inspire excellence and passion for customers services in designated areas, to propose and execute standards that exceed customer expectations, to empower the store team to drive customer loyalty

Organize store CRM activities and work with brand marketing team to build HOKA community in designated area.

20% People Development
To manage store succession and staff development plans

To appoint and develop store management and store general staff to fill competency gaps, to instill a strong “the Deckers way” company culture, ensure all matters of recognitions and disciplines acted according to HR Policies.

To coach Store Managers as well as Sales Associates
 to maximize sales and profits
 to promote effective and efficient management
to supervise processes and reports to improve Store Manager’s stock management skills

To improve store staff’s data capability, report understanding level. And have regular meetings with store managers and staff to ensure the collective spirit of the team.

To proactively request resources, e.g., training to support store staff’s development.