Area Activation Manager - South East England

 

Are you a strategic, people‑focused leader who excels at motivating high‑performing field teams? Do you thrive in a fast‑paced FMCG environment where coaching, commercial execution, and team development are at the heart of your success?

If so, this is an exciting opportunity to join us as an Area Activation Manager (AAM).

 

About the Role

As an Area Activation Manager, you will lead, develop, and inspire a team of Territory Activation Executives (TAEs), ensuring they are aligned, engaged, and equipped to deliver outstanding commercial results.

You will set the tone for a high‑performance culture, providing clear direction while driving strong execution, territory planning, and compliance across your area. This is a hands‑on leadership role that blends strategy, coaching, and commercial insight—empowering your team to thrive in a dynamic FMCG environment.

 

Key Responsibilities

Lead, motivate, and coach a team of TAEs to deliver exceptional commercial performanceProvide on‑the‑job coaching and tailored development plans to support personal and business objectivesDrive engagement through regular team meetings, one‑to‑ones, and open communicationEnsure territory plans align with wider business strategy and growth goalsMake fair, transparent, and values‑driven people decisionsUse data insights to monitor team performance and identify trends, opportunities, and development needsImplement corrective actions and learning interventions to support continuous improvementApply coaching techniques including the GROW model, effective questioning, micro‑coaching, and motivational strategiesProvide regular, constructive two‑way feedbackIdentify and develop future leadership talent across the teamEnsure accurate and timely reporting of performance, market insights, and activityCommunicate progress and updates to the Regional Activation Manager (RAM)Maintain consistent ways of working and provide clear business context to the teamUse data‑driven planning to prioritise focus areas and territory opportunitiesBuild strong relationships with key retailers to unlock sustainable growthDesign and execute area growth strategies using data and market metricsIdentify high‑potential accounts and ensure customer‑centric decisions based on territory demographicsManage stakeholder expectations through clear and proactive communication

 

About You

 

You will be a passionate people leader with strong commercial acumen, exceptional coaching ability, and a proven track record in field activation or FMCG sales.

 

Skills & Competencies

Bachelor’s degree in Business, Marketing, or related field (preferred)5+ years’ experience in sales, field activation, or territory managementFMCG industry experience (essential)Strong leadership experience with a focus on people developmentExcellent analytical and strategic planning skillsAbility to interpret data and performance metricsExperience in territory and stakeholder managementStrong communication, planning, and delegation abilitiesProven capability to build, motivate, and develop high‑performing teamsEffective decision‑making and problem‑solving skillsConfident working collaboratively across functionsProficiency with CRM systems, sales analytics tools (e.g., Power BI), and Microsoft Office Suite

What we offer

We are a Global organisation that supports our colleagues around the world. We pride ourselves in providing security in an ever-changing world.

PMI offers outstanding performers the opportunity to develop themselves, and grow their careers within the business, both locally and worldwide. Working with us offers a demanding, fast paced career, and we want to reward that.

From our competitive salary, flexible working options, enhanced parental leave policy, medical cover, life assurance and season ticket loans, we have you covered. Our comprehensive flexible benefits pot allows you to further tailor your benefits to suit you.

Our commitment to inclusion

At PMI, we prioritize the well-being and sense of belonging of our workforce. We actively promote diversity and inclusion through our employee resource groups (ERGs), which address various aspects such as age, disability, LGBTQ+, race and ethnicity, and parenthood. These ERGs serve as inclusive networks within our organization, and we strongly encourage all employees to engage with them. Furthermore, we take great pride in being the first global company to attain the Equal Salary Certification, highlighting our commitment to equality.

We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme.

At PMI, we are committed to creating an inclusive and diverse workforce. We evaluate candidates based on merit and business requirements, without regard to sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood, and disability. We value equivalent experience and qualifications, so if you have the skills and expertise needed, we encourage you to submit your application. If you need any reasonable accommodations during the recruitment process, please inform us.