Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.#LI-SO1Come join the largest baking company in the world and our family of 20,000 associates nationwide!Top Reasons to Work at Bimbo Bakeries USA:Salary Range: $54,800 - $71,300Annual Bonus EligibilityComprehensive Benefits PackagePaid Time Off401k & Company MatchPosition Summary/Role Overview:Bimbo Bakeries USA is looking for a data-driven, detail-oriented Analytics Analyst to join our Media Analytics team. This role will be instrumental in transforming complex media and e-Commerce data into actionable insights that drive brand performance and business growth. You’ll work across a variety of digital and traditional media channels, supporting brand performance.Key Job Responsibilities:Analyze and report on media performance across brand and e-commerce campaigns (paid social, display, search, retail media, etc.)Develop dashboards and visualizations in Tableau to communicate insights to stakeholders integrating data from multiple data sourcesAssist with managing and reporting various analytical models including MMM and with volume forecasting from those modelsManage, clean, and manipulate large datasets using Excel and other toolsCollaborate with media planners, brand managers, and e-commerce teams to align reporting with business goalsIdentify trends, anomalies, and opportunities in media performance dataSupport test-and-learn initiatives and A/B testing analysisPresent findings and recommendations in a clear, compelling way to both technical and non-technical audiencesQualificationsBachelor’s degree in Marketing, Analytics, Statistics, Economics, or a related field2-4 years of experience or schooling in media analytics, marketing analytics, or a similar fieldProficiency in Microsoft Excel (pivot tables, advanced formulas, etc.)Experience building dashboards in Tableau or similar BI ToolsStrong understanding of marketing media metrics (CPM, CTR, ROI, etc.)Comfortable working with large datasets and multiple data sourcesBackground in regression & attribution modeling and data querying tools (SQL, Python, etc.)Physical Demands: The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodation may be requested to enable individuals with disabilities to perform the essential functions. Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.