Analytical Lead, LCS (English, Spanish) _corporate_fare_ Google _place_ Mexico City, CDMX, Mexico **Mid** Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area. _info_outline_ X Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law. **Please submit your resume in English - we can only consider applications submitted in this language.** **Minimum qualifications:** + Bachelor's degree or equivalent practical experience. + 5 years of experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc.). + Experience in building and automating reporting dashboards using Business Intelligence tools such as Tableau, Spotfire, Qlik, Looker Studio. + Experience using SQL to extract and manipulate data, or with other programming or scripting languages such as R or Python. + Ability to communicate in English and Spanish fluently to support client relationship management in this region. **Preferred qualifications:** + Experience in performing feature engineering techniques to optimize data pipelines and build models for business problem-solving. + Experience in developing and implementing a variety of data models, including predictive, descriptive, and prescriptive models, for business applications (e.g., R, Python, SAS, etc.). + Ability to translate business problems into analysis frameworks and translate analysis results back into business recommendations. + Ability to grow in fluid environments and to deliver simple and engaging stories. + Excellent communication, time management and prioritization skills. **About the job** As an Analytical Lead, you will use data-driven insights to help our customers achieve their business objectives. You will help influence our customers marketing measurement plans. You will have an investigative background with experience in strategy consulting, marketing analytics, financial modeling, or statistical analysis. You will analyze datasets and identify actionable insights. You will help customers increase their measurement maturity by adopting best practices in marketing measurement and media attribution. You will use Google internal data, customer marketing campaign performance data, and customer data to identify trends, opportunities, and marketing strategies that drive growth for our customers and Google. You will be thinking critically, be comfortable with ambiguity, demonstrate strong business acumen, and a problem solver. You will work directly with customers and own relationships with key decision makers, including executive leaders in strategy and analytics teams.You will build trust and motivate change both internally and externally. Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google. **Responsibilities** + Meet with executive customer leadership to uncover business objectives and issues. + Develop strong relationships with both internal and external stakeholders, earning their trust to test the status quo by telling compelling stories with data. + Leverage your expertise in measurement solutions like incrementality, marketing mix models and attribution to test and measure the success and impact of your recommendations, helping our customers understand the true value provided by Google's partnership. + Collaborate with other Googlers and partner with internal and external product, research, data and measurement teams to define a cross-media measurement standard that supports an accurate measurement for a customers business, and bring full investigative capabilities to them. 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Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also https://careers.google.com/eeo/ and https://careers.google.com/jobs/dist/legal/OFCCP_EEO_Post.pdf If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form: https://goo.gl/forms/aBt6Pu71i1kzpLHe2.