**Description** At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. **How will you make an impact in this role?** **The U.S. Consumer Services** Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. Rigorous targeting and value-based decisions are critical engines to provide relevant and profitable offerings to our consumers and drive sustained revenue growth for the business. The team is responsible for maximizing return on marketing investments by accelerating innovation for both short-term impact as well as long-term evolution of our business. The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. **Purpose of the Role:** The role is in **Marketing, Membership and Investment Optimization** within US Consumer Marketing and will be responsible for driving efficient acquisitions for US consumer business. This role sits at the intersection of **economics, analytics, and strategy** , shaping how the US Consumer business allocates investments, measures success, and evolves its acquisition capabilities. The work directly influences growth efficiency and financial discipline. **Responsibilities:** * Own and manage the calculation of profitability metrics (Card Member Value) for the US Consumer business, ensuring alignment with established Finance frameworks and governance standards. * Translate complex financial and behavioral data into clear economic insights that inform acquisition strategy and investment decisions. * Act as the owner of Consumer Behavior inputs for the annual Investment Optimization process, ensuring accuracy, consistency, and relevance. * Develop deep understanding of marketing ecosystem, revenue drivers and investment levers * Partner closely with Internal US Consumer Stakeholders, Decision Science, and Finance to deepen and evolve the Economic Optimization framework. * Ensure that investment decisioning is grounded in robust economics, customer behaviors, and long-term value creation. * Execute against a roadmap to increase the accuracy of investment decisioning. * Power in-depth strategic analysis and decision making on the back of thorough data analytics * Develop/practice effective operational and risk management controls to ensure its done the right way **Qualifications:** * 0-2 years of work experience leveraging analytics to drive business results. * Advanced degree in a statistics/business/economics/decision science related field. **Functional Skills/Capabilities:** * Strong attention to detail, knack to challenge status quo and think ahead. * Ability to solve unstructured problems, with the ability to break-down a complex problem into components and coach others on how to apply the relevant quantitative analysis to answer the business question. * Strong communications skills with an ability to influence and demonstrate aptitude to craft an analytical story for SLT audiences. * Ability to work well across multi-functional teams, influence and create meaningful relationships with partners as a trusted advisor. * Knowledge of card acquisition portfolio and a firm understanding of marketing and card economics is a plus **Behavioral Skills/Capabilities:** Enterprise Leadership Behaviors * **Set The Agenda** : Define What Winning Looks Like, Put Enterprise Thinking First, Lead with an External Perspective * **Bring Others with You:** Build the Best Team, Seek & Provide Coaching Feedback, Make Collaboration Essential * **Do It the Right Way:** Communicate Frequently, Candidly & Clearly, Make Decisions Quickly & Effectively, Live the Blue Box Values, Great Leadership Demands Courage **Qualifications** We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally: + Competitive base salaries + Bonus incentives + Support for financial-well-being and retirement + Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) + Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need + Generous paid parental leave policies (depending on your location) + Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) + Free and confidential counseling support through our Healthy Minds program + Career development and training opportunities American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations. **Job:** Marketing **Primary Location:** India-Haryana-Gurugram **Schedule** Full-time **Req ID:** 26000928