Hyderabad, IND
14 hours ago
Analyst
**Job Description:** GIIC GTM Content Creation Manager/Support Start date: asap End date: tbd; candidate could continue full/part-time Utilization per month: approx. 20-30h Level: L2 or L3 Role Summary GTM Content Creation Support/Manager: • Own the development and lifecycle of GTM content (pitch decks, battlecards, case studies, product one-pagers, playbooks, etc.). • Measure content usage, program adoption, and impact on pipeline and revenue, iterating based on data. Key Responsibilities 1. GTM Content Strategy & Creation Create and manage high-impact GTM assets, such as: • Sales decks, discovery guides, demos scripts • Persona- and industry-specific messaging and one-pagers • Competitive battlecards and objection-handling guides • Playbooks for prospecting, qualification, expansion, and renewals • Case studies, success stories, and ROI/value frameworks Ensure content is: • Consistent with brand, messaging, and positioning • Easily discoverable and structured for use by teams in SharePoint • Aligned to buyer journey stages (awareness → consideration → decision → expansion) 3. Systems, Tools & Content Management • Use sharepoint to store and update content • Ensure all GTM content is: o Current, accurate, and easily searchable o Mapped to sales stages, personas, verticals, and product lines 4. Analytics, Reporting & Continuous Improvement • Define and track content usage KPIs, such as: • Content usage & engagement (views, shares, time spent) • Use both quantitative and qualitative data to: o Prioritize new content and programs o Retire low-value assets o Iterate training and playbooks • Provide regular reporting and insights to leadership on: What’s working, what’s not, and where the GTM team needs support; Recommended adjustments to GTM motions based on field feedback and performance. Required Qualifications • Experience: Sales Enablement, Product Marketing, Sales Operations, or related GTM roles, preferably in B2B SaaS / technology. First experience in project management skills, able to manage multiple stakeholders and deadlines. SAP Knowledge • GTM & Sales Knowledge: Understanding of B2B sales processes, buyer journeys, and sales methodologies is a plus • Content & Communication: Demonstrated ability to create high-quality, field-ready content: decks, playbooks, messaging frameworks. Excellent written and verbal communication skills; able to distill complex product/technical concepts into clear customer value stories is a plus • Tools & data Ability to analyse performance data and translate findings into actions. **Get empowered by NTT DATA Business Solutions!** **We transform. SAP® solutions into Value** **NTT DATA Business Solutions is a fast-growing international IT company and one of the world’s leading SAP partners. We are a full service provider delivering everything from business consulting to implementation of SAP solutions, including hosting services and support.**
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