Requisition ID: 68788 

About Whirlpool Corporation

 

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com. 

 

The team you will be a part of The Sales Strategy and Business Operations team is responsible for planning of all sales activities. Researches and analyzes the organization's existing and targeted customers to develop a knowledge base of sales trends. Plans and coordinates projects to improve the operational efficiency and effectiveness of the sales force.This role in summary

We are looking for a Trade Marketing Sr Specialist, with a strong background and expertise in negotiating and executing the brand promotional calendar in strategic commercial partners  , delivering best in class in store execution, elevating brand sell out and market share.

Activities include leading the operational activities of Trade Marketing strategy and projects within Mexico market working closely with the Sales team, negotiating and implementing strategies on the point of sales.This candidate will be responsible for leading the promoters (merchandising) team guaranteeing its commitment and alignment through tools,  communication and processes.

The ideal candidate is someone strongly passionate about Shopper Marketing with strong analytical (data-driven), commercial and leadership skills interested in our Brand & Products. He/she is a dynamic, positive and open-minded leader, who is able to work in an always dynamic and evolving environment, turning his/her strategic & creative thinking into concrete actions & facts. 

 

Your responsibilities will include

Ensure operational processes and business information are properly aligned and updated, guaranteeing accuracy for decision-making.

Coordinate goal alignment and promoter coverage according to the Sell Out strategy.

Manage suppliers (quotations, purchase orders, product dispatch, and payment follow-up).

Oversee product listing on client platforms and maintain database uploads into the Sell Out MX dashboard.

Work closely with internal (Sales/Brand/Product/Global Team) and external (Trade Partners, Agencies) stakeholders to lead shopper marketing implementation according to plan.

Execute with clients in determining and elevating brand positioning, providing marketing assets to all channels and vendors: POP Materials, Displays, Digital assets for ecommerce etc.

Leadership of promoters team (merchandising) and assists in the  definition of  routes for visits, goals and kPIs to be achieved aiming the best ROI for the company and available to do tactical changes in order to maximize Sell Out.

Preferred skills and experiences

Fluent in Spanish and English. 

Bachelor’s degree in Marketing or related field.

Travel disponibility throughout the territory.

At least 2 years of Marketing/ Trade Marketing Experience.

Budget management.

Commercial/Trade Marketing/ Shopper Marketing expertise: knowledge of  retail and point of sales environment and shopper understanding.

Highly organized.

Leadership skills are a must.

Good knowledge in Powerpoint, Excel and Google applications (Gmail, Gdrive, google sheets etc.).  

Ability to actively lead & drive teamwork.

Self-organised and able to work under pressure with deadlines, have a sense of prioritization.

Passionate, motivated, and creative attitude.

Results and Data-driven.

Excellent oral, interpersonal, and written communications skills including experience developing and delivering effective presentations, executive summaries and proposals.

People management experience.

The job has administrative duties related to getting the job done and completed.

 

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.