About the role Project management :
Define a brief with the detailed expression of needs in coordination with internal touchpoint teams
Creating detailed plan of digital activation across all the digital flagship placements.Asset development (design & integration): brief, follow-up & coordination with Content & Tone of Voice & Digital Branding TeamsProject follow-up in coordination with internal teams involved (Category Management, Digital Studio, IT teams, E-merch)Analysis of the activationsContribution testing & follow-up

Market coordination :

Work on guidelines & toolkits for markets to implement, hand in hand with E-merch and Catalogue TeamCoordinate & animate markets & ensure perfect execution of strategies & assets on the websites worldwide while respecting local culture & business needs
Sending weekly follow-ups to markets & preparing monthly updates
Preparing Digital Tours: analysis of Digital Flagship worldwide

Benchmarking :

Conduct creative & technological digital market and competition research

This apprenticeship is to be filled for September 2025.

Profile Passionate & curious, in constant listening of digital & distribution / consumer / communications transformationsStructured & problem-solving aptitudeExcellent communication skillsVery high attention to detail
Thinking out of the box & autonomous Strong in PPT presentations & ExcelDynamic & creativeFluent in English & FrenchKnowledge of Notion & Google Analytics is a plus
Preferred school rhythm: full week in school/full week at work  Equal opportunities At Lacoste, we are committed to making equal opportunities a reality. Inherited from our unique vision of fashion-sport, equal opportunities move us forward and our recruitment methods follow this commitment by focusing on skills and embracing all types of talents. We commit to fostering a diverse and inclusive environment where elegance goes beyond style and where each of us is given the chance to fulfill our greatest potential.