Finance Manager - Echo/Alexa Marketing Finance

Position Overview
The Finance Manager for Alexa Marketing will be responsible for providing financial oversight, analysis, and strategic guidance for the company's marketing investments. This role partners closely with Alexa marketing leadership to optimize budget allocation, track performance metrics, and ensure marketing spend delivers maximum return on investment.

Key Responsibilities
* Develop and manage comprehensive marketing budgets, including forecasting, tracking, and variance analysis
* Partner with marketing teams to build financial models that evaluate campaign effectiveness and ROI
* Create monthly and quarterly financial reports analyzing marketing spend performance against KPIs
* Lead the quarterly guidance and annual planning process for marketing investments, including scenario planning
* Identify opportunities to optimize marketing spend allocation based on performance data
* Establish financial controls and approval processes for marketing expenditures
* Collaborate with procurement to negotiate and manage vendor contracts
* Support marketing leadership with ad-hoc financial analysis for strategic decision-making
* Develop dashboards to visualize marketing spend effectiveness across channels

Qualifications
* Bachelor's degree in Finance, Accounting, Business, or related field; MBA or CPA preferred
* 5+ years of financial planning and analysis experience, with at least 2 years supporting marketing functions
* Strong understanding of marketing metrics and attribution models
* Advanced Excel skills and experience with financial planning software
* Excellent analytical skills with ability to translate data into actionable insights
* Strong communication skills with ability to present complex financial information clearly
* Experience with marketing analytics platforms and data visualization tools
* Proven ability to influence cross-functional stakeholders

Success Factors
* Balances financial discipline with business growth objectives
* Proactively identifies opportunities to improve marketing spend efficiency
* Builds trusted advisor relationships with marketing partners
* Translates complex financial concepts for non-financial audiences
* Maintains accuracy while working in a fast-paced environment with competing priorities

This position offers the opportunity to directly impact business growth by optimizing one of the company's most significant investments and partnering with marketing leaders to drive strategic decisions.


Key job responsibilities
* Develop and manage comprehensive marketing budgets, including forecasting, tracking, and variance analysis
* Partner with marketing teams to build financial models that evaluate campaign effectiveness and ROI
* Create monthly and quarterly financial reports analyzing marketing spend performance against KPIs
* Lead the quarterly guidance and annual planning process for marketing investments, including scenario planning
* Identify opportunities to optimize marketing spend allocation based on performance data
* Establish financial controls and approval processes for marketing expenditures
* Collaborate with procurement to negotiate and manage vendor contracts
* Support marketing leadership with ad-hoc financial analysis for strategic decision-making
* Develop dashboards to visualize marketing spend effectiveness across channels