At Disney, we’re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.
The Growth Marketing team is tasked with driving new subscriber acquisition & driving Disney Streaming’s profitability business objectives for Disney+ and The Disney Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.
The Affiliate Marketing Specialist will play a critical role in growing and scaling a fast-growing, affiliate marketing business in the US and Canada. The successful candidate will bring a highly analytical, creative and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel. This is a great opportunity for a candidate who wants to be at the forefront of digital innovation and growth. This is a highly collaborative role which will work across the Disney business, as well as high-profile external partners.
Responsibilities:
Assist in implementing strategies to drive subscriber acquisition, conversion, and efficiency via the global Disney+ affiliate marketing program
Support operational program management, including creative asset preparation, reporting, and insight aggregation
Collaborate with internal cross-functional teams like PR, brand, legal, and media strategy teams
Regularly analyze data and metrics to identify key opportunities to improve KPI performance, increase program scale, and enhance the efficiency of marketing spend
Build strategic relationships with key business, analytics, and technology leaders to ensure program and product success.
Identify and recommend new affiliate partners, manage relationships with top performing partners, and implement optimization strategies to maximize partnership effectiveness
Conduct market research to stay up to date with best practices and emerging trends
Champion a collaborative work environment that cultivates shared understanding, transparency, autonomy, innovation, and continuous learning
Qualifications:
2+ years of digital marketing experience, preferably in affiliate marketing, performance media or partnership marketing
Bachelor’s degree in a relevant field; and/or relevant work experience
Passion for entertainment and streaming
Proven track record of success, working with cross-functional teams in a global or highly complex organization
Polished communicator comfortable translating business needs into tactical plans
Highly analytical and collaborative qualities with strong technical, strategic, and problem-solving skills
Ability to balance competing priorities and make informed decisions in ambiguous situations
Ability to thrive in a dynamic and fast-paced operational environment where change is the norm
Sense of humor and desire to have fun!
The hiring range for this position in New York City, NY is $74,300.00-$99,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.