**Job Title** - Advanced Specialist, Ecommerce You’ll lead Pearson’s web testing and optimization strategy, using data, experimentation, and storytelling to continuously improve digital journeys and conversion performance at scale. **About the role** Working as a member of the web marketing team, the Sr. Web Conversion Optimization Manager will be accountable for leading the testing & optimization strategy to continuously improve the conversion rates of our websites and performance landing pages. This person is responsible for web conversion rate optimization (CRO) with a charge to instill an innovative, testing-centric mentality to our digital marketing efforts. This person should have extensive experience in A/B & multivariate testing, statistical validation, and aligning the necessary tools and skillsets to execute. The ideal candidate should enjoy hypothesizing, researching, and testing new approaches to improving the digital journeys & engagements of our consumers. This role requires a strong familiarity with analytics to leverage insights into actional plans, as well as an ability to build consensus and a strong desire to ‘fail fast’ and continuously apply learnings to achieve long-term goals. **Primary Responsibilities** **:** + Lead a matrixed, cross-functional web testing team to define and operationalize workflows required to successfully execute CRO tests and optimizations. + Develop the web testing & personalization strategy & roadmap; oversee the entire testing process from beginning to end and from ideation through analysis and reporting. + Partner with Analytics & Insights team to establish and track KPIs and develop reporting and analysis of experiments. + Partner and continuously align with other web business owners across the website & performance marketing teams to ensure projects are prioritized within the overall web roadmap and that achieve the organization's objectives. + Execute and make key decisions on A/B testing, multivariate testing, lead generation form testing, and site personalization to improve user experience and increase site conversion rates. + Serve as a strategic subject matter expert (SME) on CRO, web testing, and all things website performance. + “Tell a good story” – translate the empirical learnings from experiments into a compelling story geared toward action and impact for senior leadership. + Manage testing and personalization platforms. + Create and lead a CRO ‘Center of Excellence’ to align A/B testing initiatives across all marketing channels to share best practices and foster collaboration and coordination across marketing experiences. + Manage and oversee any vendor or outsourced partner relationships and ensure that these partnerships contribute toward achieving CRO program goals. + Work closely with the Web Design & Development team to align on UX testing needs, as well as coordinate the implementation and deployment of winning experiments and variations to web properties. + Other responsibilities as assigned by the line manager. **Requirements** **:** + Bachelor’s degree in Business, Statistics, Marketing or equivalent discipline, or appropriate combination of experience and education + 5+ years' experience in developing, launching, and analyzing CRO programs and tests + Minimum 2 years’ experience managing a team of conversion analysts + Demonstrated proven track record of improving digital conversion rates (CVR) through testing + Experience with website testing platforms (WEVO, VWO, Adobe Target, etc.) + High-level of knowledge working with Google Analytics & Google Tag Manager, and other web analytics tools + Understanding of HTML/CSS, JavaScript and JQuery + Strong foundation in statistics with analytical & problem-solving skills + Prior experience utilizing reporting and analytics tools such as Big Query & Tableau strongly desired + Experience in digital marketing for lead generation, with a track record of driving results + Proven project management skills – effective collaborator and consensus builder with a focus on completing on time and on budget + Team player that works well with partners from other departments and can influence without direct reporting accountability + Ability to work autonomously, be a “self-starter”, solve complex problems, and overcome obstacles + Maintain a positive, enthusiastic, and energetic demeanor which helps foster an upbeat working environment + Experience with web content management applications (Adobe Experience Manager, WordPress, etc.) and SEO techniques a plus **Compensation:** Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows: **The minimum full-time salary range is between $80,000 – $115,000.** This position is eligible to participate in an annual incentive program, and information on benefits offered is here. **How to Apply:** Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and experience to https://pearson.jobs/.Pearson is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. **Application Deadline:** Applications will be accepted through **Feb.1st, 2026** . This window may be extended depending on business needs. **Who we are:** At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson. Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com. **Job:** Marketing **Job Family:** GO\_TO\_MARKET **Organization:** Corporate Marketing & Communications **Schedule:** FULL\_TIME **Workplace Type:** Remote **Req ID:** 21077 \#location