Job Title

Advanced Associate, Brand

Description

You’ll support brand growth and enrollment by managing ambassador programs, delivering insight-led campaigns, and ensuring the Connections Academy story is told consistently and effectively. This role aligns with titles such as "Brand Manager", "Marketing Manager", "Brand & Campaign Executive / Manager", "Partner Marketing Manager".

About the Role

The Advanced Associate, Brand is a hybrid strategist-operator who supports day-to-day brand management and helps strengthen relationships with families who act as brand ambassadors.

This role synthesizes insights, ensures brand consistency across channels, and partners closely with external agencies, Creative Services, PR, and Social teams to mobilize ambassadors and amplify authentic family stories aligned to our brand platform. 

Families are one of the most credible voices of the Connections Academy experience. This role helps ensure our story is told consistently and authentically, building awareness year-round and confidence during enrollment peaks. 

Key ResponsibilitiesBrand Management & Governance

Support monitoring brand consistency across creative assets and copy

Collaborate with Marketing Strategy to develop creative briefs and campaign materials

Maintain and share brand and messaging resources including guidelines, editorial standards and other assets as required via the Digital Asset Management system

Partner cross-functionally with School Services, Enrollment, and Retention teams

Contribute to brand tracking and summarize trends in awareness and sentiment

Family Ambassador Program

Manage the operational rhythm of the Family Brand Ambassador program including onboarding and engagement

Build and maintain pipelines of ambassador activities and communications

Coordinate with PR and marketing teams on filming days, media opportunities, and campaigns

Develop ambassador toolkits including messaging guidance and social media content

Act as the main point of contact for ambassadors

Content & Social Collaboration

Partner with social and agency teams to deliver brand and ambassador driven content

Brief ambassadors on campaign themes and coordinate asset collection

Work with Creative Services and communications teams on branded materials

Insights, Measurement & Reporting

Aggregate insights from surveys, campaign data, and social channels

Translate insights into actionable recommendations

Maintain dashboards tracking ambassador activity and content performance

Deliver monthly reporting and quarterly insights

Operations & Ways of Working

Follow established workflows and approvals for creative and brand reviews

Partner with Marketing Strategy to ensure all content follows the correct processes

Maintain transparency and alignment across teams

Qualifications

3–5 years’ experience in brand marketing, community or advocacy programs, or consumer insights

Experience managing stakeholder relationships or ambassador/influencer communities

Experience with marketing analytics or social listening tools

Strong writing and editing skills

Strong project management and collaboration skills

Education sector experience is a plus but not required.

Skills & Competencies

Attention to detail and brand awareness

Strong organizational and communication skills

Cross-functional collaboration

Basic data analysis and reporting

Adaptability and problem-solving

Customer-focused mindset

Familiarity with project management tools and basic tracking systems

Compensation:

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $65,000 – $85,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

How to Apply:

Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and experience to https://pearson.jobs/.

Pearson is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Application Deadline:

Applications will be accepted through Mar.6th, 2026. This window may be extended depending on business needs.